Social Media Manager

About Foodhunts

Foodhunts is an expanding digital platform dedicated to exploring, sharing, and celebrating diverse food experiences. The company bridges food lovers, creators, and local businesses through captivating content and carefully curated suggestions. Utilizing social media and online communities, Foodhunts shines a spotlight on various cuisines, dining venues, and emerging culinary trends. Team members collaborate remotely, combining data and imagination to foster an inclusive and dynamic food-centric brand. Innovation, authenticity, and a deep connection with the audience are core company values.

Role Overview

This full-time remote position as Social Media Manager involves planning, creating, publishing, and monitoring content across major social channels to enhance community engagement and brand visibility. The daily scope includes formulating social media strategies, managing content calendars, crafting and optimizing post captions, and coordinating visual materials with designers or content producers.

Key Responsibilities

• Develop and implement effective social media strategies to grow audience interaction and brand presence.
• Maintain and oversee the content posting schedule ensuring timely publication.
• Create compelling and optimized captions suitable for various social media platforms.
• Collaborate with designers or content creators to produce attractive visual assets.
• Track and analyze social media performance metrics, performing A/B testing to refine campaigns and optimize social media efforts.
• Engage with followers by responding to comments and messages to build a strong community connection.
• Support collaborations with partners and influencers while maintaining consistent and inclusive brand voice.

Qualifications and Skills

• Proven expertise in Social Media Marketing and Social Media Optimization (SMO) aimed at increasing brand engagement and growth.
• Excellent communication and writing abilities to deliver clear, inclusive, and persuasive messages.
• Experience in content strategy including calendar creation, aligning content with brand objectives, and customizing messaging per platform.
• Proficiency with social analytics tools, key performance indicator (KPI) tracking, and data-driven decision making.
• Capability to juggle multiple projects, meet deadlines, and work efficiently within a remote setting.
• Knowledge or interest in food, hospitality, or lifestyle sectors is advantageous, alongside experience in engaging online communities.
• Bachelor’s degree in Marketing, Communications, Media, or related fields, or equivalent hands-on experience.