Publicis Groupe Singapore

Senior Data Intelligence Analyst

Publicis Groupe Singapore

Singapore · Full Time

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Experience
3–5 yrs
Salary
—
Openings
1
Posted
4 weeks ago
Work mode
In office
Resume
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Job description

Company Overview

We are looking for a Senior Data Intelligence Analyst to join our regional Data Intelligence team. This role integrates data analytics, competitive intelligence, AI-driven analysis, and project management, working with substantial and complex datasets spanning multiple markets and sources.

Key Responsibilities

  • Extract, combine, and clean large-scale datasets using SQL, covering multiple platforms, markets, and external data sources.
  • Create dashboards, reports, and visualizations leveraging Power BI or Looker/Looker Studio.
  • Interpret digital media, competitive intelligence, and market data to uncover trends, anomalies, correlations, and actionable insights.
  • Assess data reliability by validating, benchmarking, and applying statistical methods to detect discrepancies.
  • Enhance data normalization, estimation, and benchmarking techniques across various markets and datasets.
  • Use AI-powered analytical tools to accelerate analysis, improve quality assurance, investigate data issues, and generate in-depth insights.
  • Apply AI-assisted coding and automation to reduce repetitive manual work and increase consistency in analysis.
  • Maintain high-quality assurance standards and meticulously document methodologies, assumptions, and limitations.
  • Lead and support full lifecycle analytics and reporting projects collaboratively with local and regional teams.
  • Manage project timelines, documentation, quality checks, and coordinate cross-functionally to ensure delivery of high-quality results.
  • Collaborate with internal teams, clients, and external data providers to gather requirements, share insights, and resolve analytical challenges.
  • Prioritize strategic objectives alongside ad-hoc analytical tasks, managing multiple projects simultaneously.
  • Identify and implement process enhancements to improve analytical quality, efficiency, and scalability.

Qualifications & Experience

  • 3 to 5 years of professional experience in data analytics, business intelligence, digital media analytics, or quantitative research.
  • Proficient in SQL with hands-on experience handling large datasets; familiarity with BigQuery or similar cloud data environments is advantageous.
  • Expertise with Power BI or Looker/Looker Studio for data visualization and dashboard development.
  • Proven application of AI tools in analytics, research, problem-solving, or workflow enhancement.
  • Demonstrated commitment to continuous learning in AI and data analytics through certifications, courses, or substantial projects.
  • Strong analytical skills to validate data accuracy, investigate inconsistencies, and assess the validity of analytical outputs.
  • Good understanding of digital marketing metrics, competitive intelligence, and quantitative market research methodologies.
  • Advanced proficiency in Excel and ability to communicate analysis effectively via PowerPoint presentations.
  • Capable of managing multiple analytical projects and communicating clearly with both technical and non-technical stakeholders.
  • Detail-focused, proactive, and solution-oriented with a strong dedication to maintaining data quality and accuracy.

Tools & software

Microsoft Excel required BigQuery required Microsoft Power BI required Data Visualization required Looker Studio required

How they work

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