Sales Executive - Lighting

About Sturlite Electric Private Limited

Established in 2009 by Mr. Sanjay Jain and Mr. Mukesh Jain, Sturlite Electric is a Bengaluru-based electrical products company with an annual recurring revenue of ₹1000 crore and a widespread dealer network of over 16,000 partners across India. It has evolved from an industrial cables supplier to an emerging Fast Moving Electrical Goods (FMEG) brand offering a diversified range spanning LED indoor and outdoor lighting (TUV Rheinland certified), electrical wires and cables (ISI marked, 99.97% pure electrolytic-grade copper), and switchgear products such as MCBs and distribution boards.

Sturlite aims to be recognized as a trusted multi-category enterprise known for reliable electrical products, energy solutions, and health and wellness offerings serving consumers, industry, and investors alike. The group operates in high-growth sectors including FMEG, Solar Energy (Commercial & Industrial and Independent Power Producer projects), and OTC Health & Wellness with a focus on strong brand equity, retail presence, and institutional credibility.

Role Purpose

The Sales Executive is the crucial frontline contributor for driving growth in Sturlite's Lighting division within a specified territory. The incumbent will aggressively build and nurture the dealer and distributor network, push secondary sales, and ensure consistent brand visibility and product availability through general trade channels.

Key Responsibilities

• Achieve monthly and quarterly primary and secondary sales targets within the assigned region.
• Establish, expand, and manage a reliable dealer and distributor base including onboarding new channel partners.
• Conduct market visits in assigned towns ensuring appropriate product stocking and displays.
• Implement trade schemes, promotional campaigns, and discounts effectively at the retail counters.
• Monitor competitor activity such as pricing strategies, offers, and new product launches, providing detailed reports to the Area Sales Manager.
• Manage outstanding payments and enforce credit policies with channel partners.
• Regularly submit call reports, sales updates, and market intelligence through defined reporting channels.
• Maintain strong rapport with electricians, contractors, and other key influencers to stimulate demand pull.
• Address dealer grievances promptly including complaints, returns, replacements, and service matters.

Functional Competencies

• Building and managing channel networks
• Dealer and distribution relationship management
• Effective execution of secondary sales
• Customer onboarding processes
• Competitive market analysis and intelligence gathering
• Comprehensive market coverage and beat planning
• Trade scheme and promotional execution
• Collection control and credit management
• Management information systems and sales reporting

Experience and Background

Preferred candidates will have experience in the lighting or switchgear industry. Crucial skills include territory management, dealer relations, a strong focus on secondary sales, and deep knowledge of the local market environment.

What Sturlite Provides

• Competitive fixed salary complemented by performance-based variable incentives.
• Accelerated growth path offering progression to Area Sales Manager within 18 to 24 months for high achievers.
• Chance to be part of a dynamic sales team at a rapidly expanding FMEG company with pan-India aspirations.
• Structured onboarding program, comprehensive product training, and continuous skill development in sales techniques.