Performance Marketing Specialist

Overview

The Law Reporters seeks a seasoned Performance Marketing Specialist with at least seven years of direct experience in Google Ads, focused on generating leads that convert efficiently while maximizing return on investment.

Key Responsibilities

• Oversee and enhance Google Search, Display, Remarketing, and Performance Max campaigns.
• Perform comprehensive keyword research, competitor evaluation, and audience segmentation.
• Optimize to decrease cost per lead (CPL) and cost per acquisition (CPA) and increase lead quality.
• Handle significant monthly advertising budgets with efficiency.
• Set up and maintain conversion tracking through GA4 and Google Tag Manager.
• Improve landing pages, ad copies, bid management, and campaign architecture.
• Identify and remove low-quality and irrelevant leads.
• Generate detailed performance reports highlighting lead quality, conversions, CPA, and ROI.
• Continuously experiment and refine strategies to boost campaign profitability.

Qualification Requirements

• At least seven years of validated experience in performance marketing.
• Expert-level skills in Google Ads (AdWords).
• Proficiency with GA4, Google Tag Manager, and conversion tracking methods.
• Proven success in driving high-quality leads through Google Ads campaigns.
• Strong analytical ability and expertise in conversion rate optimization.
• Experience in managing campaigns with substantial budgets.
• Experience marketing in professional services or legal sectors is a plus.

Additional Information

This role demands a proactive Google Ads specialist with an established performance record, not merely one who generates clicks or impressions. Applicants must submit their CV alongside documented evidence of past campaign outcomes, including monthly ad spend, CPL/CPA metrics, lead volume, and quantifiable ROI results.