Meta & Google Ads Performance Marketing Associate
Delhi-NCR, India (Hybrid) · Full Time
Be the first to apply
- Experience
- Any
- Salary
- INR 15,000 – INR 18,000 / month
- Openings
- 1
- Posted
- 4 days ago
- Work mode
- Hybrid
- Eligibility
- Open to freshers with solid practical marketing understanding and those aiming to develop into advanced roles in performance marketing and media buying.
- Resume
- Required to apply
Sign in to tell us what does and doesn't work for you here — it sharpens every match we show you.
Job description
Overview
PCS Media is a specialized agency driving lead generation, appointment setting, and sales growth through performance marketing and automation technologies. They operate in domains including Meta Ads, Google Ads, funnel development, automation, AI integration, and performance analytics. This role goes beyond routine ad management to encompass a holistic marketing approach covering the entire sales funnel and campaign optimization.
Key Responsibilities
- Launch, manage and optimize Meta and Google advertising campaigns.
- Continuously monitor campaign metrics such as CPL, CTR, CPC, CPM, conversion rates, and ROAS.
- Analyze data to identify top-performing creatives, audience segments, hooks, and offers.
- Pause or scale campaigns based on performance insights.
- Conduct audience targeting and competitor analysis, build retargeting strategies, and test various creative and messaging angles.
- Write compelling ad copy, hooks, headlines, short-form video scripts, and VSL/UGC-style ad concepts reflecting customer insights.
- Use AI tools as an aid for creative ideation without relying solely on generic outputs.
- Create advertising creatives leveraging AI tools and coordinate with designers and video editors.
- Research competitor ads to understand and replicate effective creative strategies.
- Prepare detailed weekly and monthly reports highlighting performance changes, underlying causes, and actionable recommendations.
- Maintain campaign tracking sheets and dashboards for performance monitoring.
Required Skills
- Expertise in Meta Ads and Google Ads management.
- Understanding of performance marketing principles and analytics.
- Proficient copywriting and marketing research capabilities.
- Creative strategy development and use of Excel or Google Sheets.
- Basic data analytics and familiarity with landing pages and funnel structures.
- Experience with AI tools for research, copywriting, and creative asset production.
Preferred Attributes
- Curiosity about why ads perform effectively and strong consumer psychology understanding.
- Ability to interpret campaign data for informed decision-making.
- Enthusiasm for testing innovative hooks and ad creatives.
- Keeping up-to-date with advertising trends and thinking beyond traditional targeting.
- Effective communication about campaign progress and ownership of results.
- Comfort handling multiple client campaigns simultaneously.
Additional Desired Skills (Bonus)
- Experience with lead generation, webinar funnels, VSL funnels, and e-commerce advertising.
- Knowledge of Google Search Ads, YouTube Ads, and Meta Pixel / Conversion API.
- Familiarity with GA4, Google Tag Manager, CRM systems, and landing page optimization.
- Use of advanced AI creative tools.
Compensation & Work Environment
- Monthly salary range: ₹15,000 to ₹18,000 depending on experience.
- Initial work from home for the first month, transitioning to office-based thereafter.
- Opportunity to gain broad exposure across multiple industries and campaign types.
Candidate Eligibility
Candidates with practical marketing knowledge and fresh graduates with a strong marketing mindset are encouraged to apply. This role suits individuals seeking to grow into strategic performance marketing and creative leadership roles rather than routine campaign operations.