Lead Generation Executive

About the Role

We are seeking a proactive and motivated Lead Generation Executive to join our Sales & Business Development team. This role involves identifying prospective clients, generating qualified leads, fostering relationships with potential customers, and supporting overall business expansion. Ideal candidates possess excellent communication abilities, a sales-driven approach, and a track record of meeting lead generation and conversion goals.

Key Responsibilities

• Conduct research on target industries, companies, and decision-makers to create a robust prospect database.
• Manage and maintain product presence on B2B platforms such as IndiaMART and TradeIndia, including product listings, lead processing, and timely engagement with inquiries to generate quality business prospects.
• Engage in outbound calling to understand potential customers’ needs.
• Evaluate leads based on business requirements, budget constraints, authority for decisions, and purchasing intent.
• Organize meetings, product demonstrations, and discussions with qualified prospects to facilitate sales team engagements.
• Consistently follow up and nurture leads through the sales process.
• Collaborate with sales and marketing teams to enhance lead quality and improve conversion rates.

Required Skills and Qualifications

• Strong verbal and written communication capabilities.
• Excellent negotiation, persuasion, and interpersonal skills.
• Familiarity with B2B and B2C sales cycles and lead generation strategies.
• Comfortable handling a large volume of outbound calls.
• Proficient in overcoming objections and transforming prospects into qualified leads.
• Effective follow-up and relationship management competence.
• Experience using MS Excel, Google Sheets, and CRM software.
• Skilled at online research and identifying key decision-makers.
• Capable of managing time efficiently and organizing tasks thoroughly.

Educational Requirements and Experience

Preference will be given to candidates holding a Bachelor's degree in Business Administration, Marketing, Sales, or related disciplines. Prior experience in lead generation, inside sales, business development, or telesales is considered advantageous.