Key Account Representative

Qualifications and Experience

• Possess 2 to 3 years of experience in Key Account Management or as a Sales Executive.
• Have at least 1 year of experience within Management positions, such as roles in CMM, NTUC, or DFI.
• Demonstrable experience in Modern Trade channels is essential.
• Background in the FMCG sector, particularly within the supermarket industry, is required.
• Competent in Microsoft Excel and PowerPoint software.

Key Account Management Responsibilities

• Meet monthly sales goals for the specified accounts.
• Work collaboratively with the Operations team to maximize sales, distribution, and merchandising in assigned accounts.
• Oversee service levels at assigned accounts to reduce lost sales chances.

Promotion Strategy and Product Launch

• Support the enhancement of promotional strategies to drive sales growth and identify new business opportunities.
• Partner with retailers to define objectives and develop marketing and promotional plans.
• Conduct market research to understand industry trends and gather intelligence to widen business scope.
• Coordinate product listings with supermarket chains and manage the planning and execution of product launch activities.
• Handle the submission, negotiation, and implementation of product promotion proposals.
• Negotiate with supermarket staff to secure product display space and rental agreements for promotional periods; focus on improving visual merchandising.
• Initiate and implement strategies to increase product display visibility to boost brand recognition in retail outlets.

Relationship Building

• Develop and maintain strong connections with buyers, outlet staff, and other stakeholders to ensure seamless operations like stock ordering and replenishment.
• Understand customers' business environments to pinpoint opportunities to expand market share and assess potential threats for profit maximization.
• Deliver exceptional customer service to foster robust business relationships that align with customer needs while safeguarding company interests.

Sales Development

• Contribute to the creation and execution of sales initiatives including New Customer Promotions (NCP), thematic campaigns, and other promotions.
• Monitor marketing budgets diligently to ensure trade-related expenses align with allocated budgets.
• Analyze sales data on categories, brands, and promotions within Key Accounts for growth insights.
• Provide timely feedback concerning trade conditions and competitor developments to sustain market competitiveness.
• Conduct quarterly or biannual business reviews with assigned Key Accounts to enhance sales performance and foster business development.