IT Regular (SEO) - Pooling Opportunity

Overview

This role is offered through a partner organization seeking an SEO/SEM specialist based in the United Arab Emirates, available for remote work. The position focuses on enhancing organic search visibility and driving the effectiveness of paid search advertising campaigns.

Key Responsibilities

• Lead SEO initiatives including keyword strategy, content enhancements, technical SEO improvements, link-building efforts, and management of paid search campaigns.
• Plan, implement, monitor, and refine PPC campaigns across leading search advertising platforms, optimizing return on investment and acquisition outcomes.
• Evaluate website analytics, campaign performances, and market trends to extract actionable insights aimed at continuous optimization.
• Administer campaign budgets, forecast monthly spend, supervise expenditures, and resolve any budgetary discrepancies.
• Enhance website content by improving landing pages, site structure, internal linking, and other SEO elements to boost rankings for targeted keywords.
• Continuously discover, expand, and fine-tune keywords in line with search metrics and business goals.
• Conduct competitive analysis to understand rivals’ advertisement strategies and search positioning to inform planning.
• Design and carry out link-building tactics that increase organic authority and visibility.
• Perform A/B and multivariate testing to enhance search results, conversion rates, and acquisition effectiveness.
• Collaborate with development teams to ensure new website code and functionality comply with SEO standards and technical best practices.
• Work jointly with editorial and marketing departments to embed SEO principles within content development.
• Keep abreast of evolving search engine algorithms, ranking mechanisms, SEO and SEM trends, as well as digital marketing innovations.

Qualifications

• Documented experience in SEO, with comprehensive knowledge of organic optimization and search ranking factors.
• Proven SEM expertise including operating PPC campaigns on platforms such as Google, Yahoo, and Bing.
• Strong grasp of performance marketing, online customer acquisition, and conversion optimization strategies.
• Practical experience with analytics tools like Google Analytics, NetInsight, Omniture, or WebTrends.
• Familiarity with bid management and PPC optimization software such as Click Equations, Marin, Kenshoo, or Search Ignite.
• Experienced in the design and analysis of A/B and multivariate tests.
• Working knowledge of HTML, CSS, and JavaScript with an understanding of their impacts on SEO.
• Capable of interpreting data, identifying trends, and leveraging insights to formulate optimization strategies.
• Committed to learning about and adapting to ongoing changes in SEO and SEM best practices.
• Detail-oriented, analytical, test-focused, and able to work autonomously in a remote setting.
• Preferred candidates hold a bachelor's or master's degree in a quantitative or analytics-focused field.

Benefits

• Competitive remuneration rates.
• Weekly payment schedule.
• Access to diverse remote job opportunities.
• Complimentary training and skill development initiatives.
• Continuous support and mentorship from management and peers.
• Defined work hours, clear expectations, and structured guidelines.
• Participation in a collaborative, supportive remote professional community.
• Opportunities to enhance skills in SEO, SEM, analytics, and overall digital marketing expertise.

Additional Information

This position is recruited on behalf of a partner company that handles all applications and subsequent proceedings. The hiring process employs an AI-driven selection system to evaluate candidates fairly and efficiently against key role criteria; shortlisted candidates are passed to the recruiter for final steps such as interviews and assessments. Applicants' personal data will be processed in compliance with data protection laws and may be reviewed with assistance from AI tools to support recruitment decisions, although human judgment remains essential for final selection.