Google Ads Specialist

About the Role

Desiro Advertising, a rapidly expanding digital marketing agency based in Dubai, is seeking a Google Ads Specialist to join their performance marketing team. The role centers around managing an extensive portfolio of paid media campaigns across various industries.

Key Responsibilities

• Handle Google Ads accounts averaging between 30 to 40 clients simultaneously.
• Manage a total monthly advertising budget ranging from $200,000 to $250,000.
• Create, optimize, and scale different types of ad campaigns including Search, Performance Max, Display, and Call Ads.
• Design and develop landing pages focused on high conversion rates aligned with campaign objectives.
• Continuously monitor daily campaign performance and apply data-driven adjustments across accounts.
• Track and analyze important metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), conversion rates, Click-Through Rates (CTR), and Quality Scores.
• Conduct thorough keyword research, audience targeting, and competitor analysis to strengthen campaigns.
• Configure and manage conversion tracking using Google Tag Manager and Google Analytics 4.
• Utilize artificial intelligence tools to accelerate creation of ad copy, creative testing, and optimization of accounts.
• Generate clear, comprehensive performance reports and deliver actionable insights to clients.
• Identify potential avenues for growth within client accounts and present upselling opportunities.

Candidate Profile

• Possess 2 to 3 years of direct experience managing Google Ads campaigns across Search, Display, Performance Max, and Call Ads.
• Proficient in crafting landing pages with strong design and conversion-oriented copywriting skills.
• Well-versed in applying AI technologies for advertising content, workflows, and optimization.
• Sound knowledge of Google Analytics (GA4) and Google Tag Manager implementations.
• Experienced in overseeing multiple client accounts simultaneously within a fast-paced agency environment.
• Strong understanding of PPC key performance indicators and management of ad budget and spend.
• Google Ads certification is desirable.
• Excellent analytical skills paired with effective communication abilities.
• Capable of meeting tight deadlines and thriving under high-pressure scenarios.

Additional Advantageous Skills

• Previous work experience within an agency managing multiple client portfolios.
• Familiarity with Meta Ads or other digital paid advertising platforms.
• Knowledge of reporting and dashboard tools such as Looker Studio.
• Experience in using landing page creation platforms like Unbounce, Instapage, or WordPress.

What We Provide

• Competitive compensation tailored to the candidate's experience level.
• Bonuses tied to performance and achievement.
• A dynamic, growth-oriented agency culture.
• Exposure to a broad and varied client base.

Location

This position is based in Dubai, United Arab Emirates and requires onsite presence.