Google Ads Specialist

Role Overview

Join a prominent Australia-based eCommerce firm as a remote Google Ads Specialist. This role demands a proactive and dependable individual, offering a stimulating and fulfilling career path within a dynamic remote marketing team.

Key Duties

• Modify and fine-tune Google Ads campaigns, keywords, and overall marketing strategies to adapt to shifting market trends and competitive environments, ensuring achievement of ROAS goals under senior leadership guidance.
• Update ad assets regularly and continuously monitor campaign performance.
• Collaborate with broader marketing units to deploy promotional initiatives effectively.
• Develop and execute marketing and advertising content in partnership with brand and marketing groups.
• Gather and analyze platform reports to track campaign progress and maintain current reports.
• Conduct thorough keyword research and management, including addition of pay-per-click and negative keywords.
• Optimize bidding strategies across multiple parameters such as keywords, placements, devices, geography, and demographics.
• Partner with Organic & Paid Media teams to enhance overall campaign results and return on investment.
• Create engaging ad content and devise strategic approaches to maximize impact.

Required Expertise

• Proven experience managing comprehensive marketing campaigns through all Google Ads platforms.
• Background in eCommerce projects, specifically Shopify marketing initiatives.
• Capability in crafting ad copies aligned with established brand guidelines.
• Skillful in setting up campaigns and preserving the quality health of Google Ads accounts.
• Track record of achieving key performance indicators and return on investment by employing strategic bidding focused on ROAS and CPA.

Candidate Profile

• Two to three years of professional or equivalent internship experience in a similar marketing capacity.
• Experience working within marketing or web design/development agencies over a 2-3 year period.
• Holds valid Google Ads certifications demonstrating proficiency.
• Ability to deliver client-centered solutions tailored to customer requirements.
• Capable of managing several projects simultaneously with acute attention to detail.
• Good foundational understanding of marketing principles.
• Strong communication skills, both verbal and written.
• Possesses a relevant academic degree.