- Experience
- 4+ yrs
- Salary
- USD 80,000 – USD 130,000 / year
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- Work from home
- Resume
- Required to apply
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Job description
Role Overview
We are seeking a Digital Marketing Manager responsible for overseeing performance across paid, organic, and lifecycle marketing channels. This position blends strategic planning with operational execution to convert channel investments into quantifiable pipeline and revenue growth.
Key Responsibilities
- Develop and oversee paid advertisement campaigns on platforms like Google, Meta, and LinkedIn.
- Manage SEO efforts, content marketing, and email lifecycle programs.
- Lead attribution analysis, reporting, and return-on-investment evaluation for all channels.
- Handle relationships with agencies and manage contractor budgets effectively.
- Design and implement experiments aimed at optimizing Customer Acquisition Cost (CAC), conversion rates, and Lifetime Value (LTV).
- Collaborate closely with the sales team on lead quality and handoff procedures.
Required Skills and Qualifications
- Minimum of four years' experience in performance or digital marketing roles.
- Practical proficiency with Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics 4 (GA4).
- Familiarity with marketing automation tools such as HubSpot and Marketo.
- Strong analytical capabilities and understanding of attribution modeling.
- Proven experience managing budgets across various marketing channels.
- A data-driven mindset with emphasis on testing, measurement, and iterative improvements.
Personal Attributes
- A genuine curiosity about audience behavior and factors influencing their actions.
- Excellent written communication and storytelling skills.
- An agile test-and-learn approach, quickly launching campaigns and refining based on results.
- Comfort operating asynchronously across multiple time zones.
Compensation and Benefits
- Competitive salary ranging approximately between $80,000 and $130,000 USD, aligned with experience and qualification.
- Performance-based bonus program.
- Fully remote position with flexible working hours.
- Annual stipend for learning and professional development.
- Health and wellness benefits subject to location.
- Engagement in impactful projects with a broad scale.
Equal Employment Opportunity
The company is committed to equal opportunity employment. Applications are welcome from all individuals irrespective of race, ethnicity, gender, sexual orientation, religion, disability, marital status, or any legally protected status. Hiring decisions are made solely on the basis of skills, qualifications, and demonstrated performance.