Digital Marketing Manager
Grow Stellar Sales and Distribution Private Limited
Delhi-NCR, India · Full Time
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- Experience
- 1–3 yrs
- Salary
- INR 25,000 – INR 50,000 / month
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Education
- Bachelor's or Master's in Marketing or related field
- Eligibility
- Applicants should hold a Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, or related disciplines, with demonstrated experience managing paid digital marketing campaigns and lead generation efforts. Experience in financial services or lending sectors is conside…
- Resume
- Required to apply
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Job description
About Grow Stellar Sales & Distribution Pvt. Ltd.
Grow Stellar Sales & Distribution Pvt. Ltd. is an expanding player in the financial services sector, focusing on innovative lending solutions such as secured and unsecured loans, mortgage services, business and personal loans, and loan against property products. Partnering with prominent banks and financial institutions across India, we aim to deliver tailored financial solutions through a robust distribution network.
Role Overview
We are seeking an experienced and goal-oriented Digital Marketing Manager to spearhead our digital marketing efforts. The successful candidate will be responsible for enhancing our online footprint, fostering lead generation, acquiring customers, and contributing to overall growth through strategic digital marketing initiatives.
Key Responsibilities
- Formulate and implement integrated digital marketing plans that align with company objectives.
- Plan, execute, and optimize paid advertisement campaigns including Google Ads and Meta Ads.
- Oversee SEO, SEM, social media marketing, content marketing, and lead generation activities.
- Analyze campaign metrics such as ROI, cost per lead, conversion rates, customer acquisition cost, and more to assess effectiveness.
- Perform keyword research, audience segmentation, competitive benchmarking, and market analysis.
- Build and expand company's presence on social media platforms.
- Devise strategies to boost website visits, user engagement, lead acquisition, and conversions.
- Collaborate with creative and content teams to develop campaign materials and promotional content.
- Monitor website and campaign analytics using various tools to measure performance.
- Generate periodic marketing performance reports with practical insights.
- Manage budgets responsibly to ensure optimal advertising expenditure.
- Explore and adopt new digital channels, marketing tools, and techniques to enhance lead generation and growth.
- Keep abreast of latest industry trends, platform updates, tools, and marketing best practices.
- Work closely with sales teams to ensure quality lead flow and elevate conversion metrics.
Performance Metrics
- Lead generation effectiveness
- Cost per lead reduction
- Conversion rate improvement
- Return on advertising spend optimization
- Customer acquisition cost management
- Website traffic and user engagement growth
- Campaign overall effectiveness
- Social media follower and engagement increase
- Volume of qualified leads
- Marketing return on investment
- Lead to sale conversion rates
Candidate Eligibility
- Graduate or postgraduate degree in Marketing, Business Administration, Digital Marketing, or related disciplines.
- Demonstrable experience in managing paid digital campaigns and lead generation functions.
- Solid grasp of digital marketing strategies, analytics tools, and performance marketing concepts.
- Experience within Financial Services, Lending or BFSI sectors is a plus.
Essential Skills
- Expertise in Google Ads and Meta Ads platforms.
- Proficiency in SEO, SEM, and social media marketing methods.
- Hands-on use of Google Analytics and Google Search Console.
- Strong analytical thinking and problem-solving capabilities.
- Excellent communication and project management skills.
- Adept at managing multiple concurrent campaigns and meeting deadlines.
- Data-oriented with comprehensive knowledge of marketing KPIs.
- Competence in MS Excel, PowerPoint, CRM systems, and marketing reporting tools.
- Familiarity with audience targeting, campaign optimization, and competitive analysis.
Compensation & Benefits
- Attractive fixed monthly salary in the range of 25,000 to 50,000 INR.
- Annual performance-based bonus aligned with company policies.
- Opportunities for professional learning and career progression.
- Dynamic, performance-focused work environment fostering ownership.
Why Join Us?
- Be part of a fast-expanding financial distribution enterprise.
- Engage with diverse digital marketing and lead generation campaigns.
- Grow professionally with opportunities for advancement and earnings based on performance.
- Collaborate in an energetic and encouraging workplace culture.
Minimum education
Master's Degree