Digital Marketing Executive
Bengaluru, Karnataka, India · Full Time
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- Experience
- 1–2 yrs
- Salary
- INR 20,000 – INR 40,000 / month
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Eligibility
- Candidates who possess practical or training-based experience in Meta Ads and Google Ads management, have foundational SEO knowledge, and are proficient in English copywriting are invited to apply. Both freshers with relevant live training and professionals with up to 2 years’ experience in digital…
- Resume
- Required to apply
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Job description
Role Overview and Responsibilities
The Digital Marketing Executive will be responsible for designing and managing advertising campaigns on platforms like Facebook, Instagram, and Google Ads to attract prospective leads. They will vigilantly oversee daily advertising budgets, track cost-efficiency metrics such as Cost Per Lead (CPL), and continuously enhance campaign performance. Crafting engaging and persuasive ad copy, titles, and hooks is key to this role.
Additionally, the candidate will handle Search Engine Optimization (SEO) tasks including researching valuable short-tail and long-tail keywords, performing competitor website analysis, and producing SEO-optimized written content like articles, blogs, and website materials to boost organic traffic. Managing on-page SEO elements such as meta tags, descriptions, headings, and internal linking structures is also vital.
On the social media front, the role involves planning, creating, and scheduling posts across LinkedIn, Instagram, and Facebook. The candidate will design basic graphics, banners, and carousel posts using tools like Canva, and actively engage with the audience by responding to direct messages and comments.
Candidate Requirements
- Practical experience or completed training in managing Meta Ads Manager and Google Ads campaigns.
- Foundational knowledge of SEO principles including keyword research and blog content creation.
- Proficient English communication skills, especially in copywriting.
- Familiarity with Canva and analytics tools such as Google Analytics and Google Search Console is advantageous.
- Open to applicants with 1 to 2 years of professional experience in related digital marketing roles.