Digital Marketer

About the Role

We are seeking a proactive Digital Marketer to craft and implement innovative marketing strategies that boost online visibility and engagement. This role involves managing various digital platforms to generate leads and draw attention to our products and services.

Key Responsibilities

• Design and execute robust digital marketing tactics utilizing SEO and PPC.
• Increase web traffic and cultivate interest in company offerings.
• Produce compelling content across written, graphical, and video formats while keeping up to date with the latest marketing technologies and social channels.
• Oversee all social media accounts including Facebook, Instagram, Twitter, etc.
• Develop and implement social media strategies and lead generation campaigns.
• Create marketing materials like travel creatives, flyers, reels, etc.
• Leverage AI tools to produce videos, flyers, and other marketing content.
• Formulate campaign strategies by identifying target groups and defining campaign goals.
• Create and manage engaging content for websites and multiple digital platforms.
• Handle social media interactions and promote campaigns.
• Optimize website content and structure for search engines and manage paid search campaigns.
• Plan and execute email marketing initiatives with segmented mailing lists.
• Manage paid advertising budgets and optimize ads on platforms like Google Ads and social media.
• Maintain the website ensuring user-friendliness, conversion optimization, and brand consistency.