Creative Director

About the Role

We are seeking an innovative and visionary Creative Director to spearhead the content strategy and production for a new YouTube channel based in Lucknow, Uttar Pradesh. This individual must possess a strong storytelling approach and practical expertise in developing long-form videos, documentaries, and YouTube Shorts, along with a comprehensive understanding of audience engagement and platform trends.

Key Responsibilities

• Design and implement the creative vision and content roadmap for the YouTube channel.
• Conceptualize, script, and supervise the production of long-form videos, documentary-style pieces, and short-form YouTube Shorts.
• Manage the content creation lifecycle from idea generation to scripting, shooting, editing, and publishing.
• Maintain consistency in brand voice, narrative style, and visual identity across all content.
• Work closely with videographers, editors, writers, and social media teams to ensure aligned execution.
• Evaluate content performance metrics such as views, watch time, and retention to refine content strategies.
• Keep abreast of YouTube trends, algorithm updates, and audience behavior shifts.
• Introduce innovative storytelling techniques and creative executions.

Required Skills & Qualifications

• Minimum of four years' experience in content creation, film production, or digital media.
• Demonstrated expertise in YouTube content strategies, documentary and narrative storytelling, and short-form formats like reels or shorts.
• In-depth knowledge of YouTube algorithms, SEO, and methods to maximize audience retention.
• Exceptional skills in storytelling, scripting, and visual direction.
• Proven proficiency with video production and editing software including Adobe Premiere Pro and Final Cut Pro.
• Capability to lead creative teams and efficiently handle several projects simultaneously.

Preferred Qualifications

• Previous experience with YouTube channels or digital media startups.
• Academic background in journalism, filmmaking, or mass communication.
• A strong portfolio demonstrating a range of video formats.

What We Offer

• A chance to build and expand a modern YouTube channel from the ground up.
• Creative liberty to experiment with varied formats and storytelling styles.
• A fast-moving, cooperative work environment.
• Competitive remuneration and opportunities for career growth.