Consumer Insights Analyst

Overview

The Consumer Insights Analyst plays a critical role in translating consumer, market, and commercial data into strategic insights that fuel business growth. Collaborating with teams across Marketing, Sales, Finance, and R&D, the analyst supports innovation projects and promotes a culture centered on data-driven decision making through advanced analytics and research methodologies.

Key Responsibilities

• Lead the consumer insights strategy by selecting appropriate research methods and overseeing both strategic and ad hoc research assignments addressing vital business questions.
• Analyze consumer, market, and commercial datasets utilizing analytics platforms to detect trends, opportunities, and risks, converting complex information into actionable business recommendations.
• Support strategic decisions by partnering with commercial, marketing, sales, finance, and innovation teams through delivery of insightful data-driven guidance.
• Drive research and insight efforts for growth-hacking activities such as Microbattles and innovation projects aimed at accelerating growth and enhancing customer value.
• Serve as a trusted advisor for cross-functional teams and senior executives by providing timely, relevant insights to influence strategic business priorities.
• Assist growth initiatives by developing key performance indicators, monitoring metrics, and setting actionable standards to boost distribution expansion, portfolio optimization, and commercial excellence.
• Promote data quality and governance efforts to ensure the integrity and accessibility of data, facilitating effective use by commercial teams in everyday decisions.
• Collaborate with Global and Business Group Insight teams to share best practices, co-create innovative research approaches, and enhance insight capabilities organization-wide.
• Advocate for digital innovation and contemporary research tools to improve insight generation and business impact.
• Engage closely with Marketing, Sales, Finance, Supply Chain, R&D, and external research partners.

Qualifications & Requirements

• Bachelor's degree in Statistics, Economics, Marketing, Business Analytics, Data Science, Mathematics, or a related discipline.
• 3 to 5 years of experience in Consumer Insights, Market Research, Data Analytics, or Business Intelligence, preferably within the FMCG sector.
• Thorough understanding of both qualitative and quantitative research techniques.
• Demonstrated ability to analyze consumer, market, and commercial data to derive practical business insights.
• Proficiency with data visualization and analytic tools like Power BI, Tableau, iSearch Analytics, or equivalents.
• Strong analytical, problem-solving, and narrative skills to communicate insights compellingly.
• Excellent stakeholder engagement and presentation capabilities with influence over senior-level decisions.
• Experience in supporting innovation, growth-hacking, or commercial excellence initiatives is advantageous.

What We Offer

• A truly global yet closely connected organizational culture blending Dutch roots with worldwide perspectives, encouraging collaboration across markets and teams.
• Continuous personal and professional development through structured training, coaching, and practical exposure, including opportunities for international mobility.
• Flexible working arrangements and competitive rewards designed to support work-life balance and overall well-being.
• Supportive and dynamic environment characterized by informality, friendliness, and commitment to excellence.
• Autonomy and trust allowing the freedom to create lasting business impact and contribute to the company’s mission of nourishing the world.