Complex Public Relations Executive

Position Overview

The Public Relations Executive plays a pivotal role within a vibrant team that manages property-level communications targeted at customers and media outlets. Reporting to the PR Manager, the position is responsible for delivering consistent brand messaging across traditional media channels, digital platforms, and social media, aiming to boost the hotel's visibility and enhance its public image.

Key Duties

• Create and support press materials and coordinate media activities to promote PR campaigns that increase brand awareness and foster positive media coverage.
• Conduct administrative tasks including updating media contact lists, maintaining coverage logs, organizing press kits, and scheduling content distribution.
• Collaborate with communications, eCommerce, and marketing teams to align local PR initiatives with broader sales and marketing strategies.
• Use sales methods to maximize revenue, maintain guest loyalty, and communicate with potential clients to arrange preview package sales and tours.
• Evaluate eligibility for sales presentations and extend competitive guest rewards such as points or show tickets.
• Provide general clerical support to Sales & Marketing departments, handling tasks like filing, emailing, typing, and faxing, and relay messages accurately.
• Support management by training, assessing, counseling, motivating, and coaching team members while upholding company policies and confidentiality standards.
• Welcome guests professionally, respond to their needs, communicate clearly, and foster teamwork to achieve organizational goals.
• Adhere to quality standards, assist with moving light objects, and perform other job duties as assigned.

Core Responsibilities

• Devise innovative PR strategies tailored to the company’s profile.
• Develop and implement effective PR plans using suitable tactics.
• Plan and coordinate various PR activities.
• Leverage multiple communication channels such as television, print media, and the internet to maximize exposure.
• Coordinate with marketing teams to ensure consistent promotion of the corporate image.
• Arrange interviews, public speaking opportunities, and produce press releases.
• Provide guidance on managing sensitive public issues to safeguard the company's reputation.
• Identify sponsorship and partnership opportunities and manage these relationships.
• Analyze the effectiveness of PR campaigns and prepare reports.
• Possess fundamental computer skills, effective oral and written comprehension, and written communication capabilities.

Preferred Qualifications

• High school diploma or equivalent (G.E.D.).
• Proficient verbal communication skills in English; knowledge of additional languages is a plus.
• Strong writing, editing, and proofreading abilities.
• Creative mindset with experience in generating and executing new communication ideas.
• Team-oriented, contributing positively to group success.
• Self-motivated with excellent attention to detail, organizational, and project management skills.
• Ability to excel in a fast-moving global environment.
• Proficiency with MS Office Suite including PowerPoint, Excel, Teams, and basic graphic design software.

Additional Information

At Marriott International and Westin Hotels & Resorts, a commitment is made to equal opportunity employment and fostering an inclusive workplace valuing diverse backgrounds and experiences. The company promotes a wellness-focused environment, encouraging associates to embrace personal well-being, optimism, and an adventurous spirit aligned with the brand mission.