Business Development Manager

About Fitness Passion

Fitness Passion, launched in 2024, is a professionally managed company dedicated to fitness and wellness. We focus on providing expert assistance, quality training, up-to-date facilities, and an encouraging workout atmosphere. Our mission is to deliver a results-driven fitness experience while fostering a skilled and passionate team.

Key Responsibilities

• Drive business expansion by devising and implementing strategies to boost revenue across three gym locations.
• Set and meet monthly, quarterly, and yearly business objectives.
• Identify fresh business prospects and unexplored client groups.
• Assess sales results and initiate corrective measures when necessary.
• Keep track of competitors, pricing strategies, promotional offers, and market developments.
• Lead efforts to acquire new gym memberships and enhance conversion rates from prospects to members.
• Establish efficient follow-up systems for inquiries and leads while maintaining the sales pipeline with timely actions.
• Create referral programs, renewal plans, and membership upgrade initiatives, ensuring sales targets are met without undue discounts.
• Expand corporate and institutional client base by developing wellness partnerships with companies, schools, hospitals, and other entities.
• Nurture long-term corporate client relationships to generate additional revenue streams.
• Manage and inspire sales and membership teams across all gyms by setting goals, overseeing daily activities, holding meetings, reviewing performance, and providing training in key sales techniques.
• Ensure appropriate usage of CRM tools for lead management; track leads, conversions, follow-ups, and lost opportunities.
• Compile regular business reports—daily, weekly, and monthly—for management review.
• Analyze important performance metrics including lead generation, conversion rates, membership sales, revenue collection, renewal rates, average membership value, and customer acquisition costs.
• Collaborate with marketing to design local campaigns, membership offers, referral and promotional events, plus identify partnership and community marketing opportunities.
• Evaluate the success of marketing efforts and the origins of leads.