Business Development Executive (BDE) - EdTech Sales

Role Overview

The Business Development Executive (BDE) will play a vital role in driving sales growth within the EdTech sector by managing lead generation, student counselling, sales conversion, follow-up activities, and maintaining customer relationships. The role requires managing the full sales cycle, from identifying prospects to closing enrollments and collaborating with internal teams to ensure a seamless experience for students.

Key Responsibilities

• Generate new leads using multiple channels including calls, WhatsApp, email, social media, referrals, and online campaigns, handling both inbound and outbound inquiries.
• Identify suitable students by assessing their eligibility and aligning course options with their career aspirations.
• Conduct in-depth student counselling to explain course details such as curriculum, projects, certifications, duration, fees, and career benefits.
• Recommend appropriate courses or programs tailored to individual student needs and conduct demos or orientation sessions when necessary.
• Convert qualified prospects into paid enrollments with effective objection handling related to costs, course value, timing, and competition; negotiate pricing within authorized limits.
• Achieve set daily, weekly, and monthly enrollment and revenue targets.
• Keep consistent follow-ups via calls, WhatsApp, and emails, ensuring no prospect is overlooked; revive inactive or lost leads through structured follow-up schedules.
• Maintain comprehensive and up-to-date records of all interactions, lead statuses, and activities in the CRM system, including tracking calls, meetings, payments, and sales metrics.
• Develop strong relationships with prospective and enrolled students, liaise with academic teams for query resolution, and facilitate smooth transitions from lead generation to enrollment and payment processing.
• Gather feedback from students and identify potential upselling and referral opportunities.
• Conduct market and competitor research to remain informed about competing courses, pricing trends, and evolving student demands; report findings to the sales and management teams.

Performance Targets (KPIs)

• Make between 50 to 100 calls daily.
• Engage in 15 to 30 qualified conversations per day.
• Conduct 5 to 15 counselling sessions daily.
• Follow up with 30 to 50 leads daily.
• Maintain a conversion rate of 10% to 25% or higher.
• Meet monthly revenue targets ranging from ₹300,000 to over ₹1,000,000.
• Ensure 100% CRM update accuracy.

Ideal Candidate Profile

• Possesses 0 to 3 years of experience in EdTech, inside sales, or B2C sales roles.
• Exhibits strong communication and persuasive skills.
• Comfortable making 50 or more calls each day.
• Communicates effectively in English as well as a regional language.
• Is goal-driven and persistent in achieving targets.
• Has fundamental familiarity with CRM systems, Excel or Google Sheets, and WhatsApp.
• Demonstrates the ability to manage and overcome sales objections.
• Passionate about education, technology, and supporting career growth.

Process Flow

The sales process involves a structured journey starting with lead generation, initial contact, qualification, counselling, product demonstration or orientation, follow-ups, objection management, payment processing, enrollment, and referral generation.

Compensation

The position offers a monthly salary in the range of ₹15,000 to ₹40,000.