Adobe Journey Optimizer Specialist
Hyderabad, Telangana, India · Full Time
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- Experience
- 6–10 yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Eligibility
- Open to candidates with 6 to 10 years of relevant experience who are interested and available to attend the walk-in interview in Hyderabad.
- Resume
- Required to apply
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Job description
Overview
Tata Consultancy Services is seeking experienced professionals for the role of Adobe Journey Optimizer Specialist based in Hyderabad. This position involves designing, building, and optimizing comprehensive customer journeys using Adobe Journey Optimizer, thereby supporting omnichannel marketing strategies.
Key Responsibilities
- Create and enhance end-to-end customer journeys leveraging Adobe Journey Optimizer.
- Plan and execute omnichannel marketing campaigns through email, mobile, and web platforms.
- Set up and maintain workflows, decision-making rules, and audience segmentation for targeted campaigns.
- Integrate Adobe Journey Optimizer with Adobe Experience Platform and other enterprise systems for seamless functionality.
- Manage API integrations and real-time data pipelines to facilitate smooth data exchange across platforms.
- Monitor and resolve issues related to campaigns and the platform to ensure optimal performance.
- Analyze campaign outcomes to continuously improve and optimize performance metrics.
- Maintain thorough documentation, including playbooks and best practices, to uphold operational excellence.
- Collaborate closely with business stakeholders and cross-functional teams to deliver effective solutions.
- Contribute to the ongoing improvement and innovation of the platform capabilities.
Required Qualifications and Skills
- Comprehensive hands-on experience with Adobe Journey Optimizer for designing customer journeys and orchestration.
- In-depth knowledge of Adobe Experience Platform, including schema design, segmentation, and Real-Time Customer Profile usage.
- Experience in API integration and managing data flows across multiple platforms.
- Familiarity with real-time data processing and event-driven architecture models.
- Strong grasp of workflow setup, decision logic, and personalization strategy formulation.
Additional Information
Applicants are encouraged to participate only if genuinely interested and available for the walk-in interview process. The experience range required is between 6 to 10 years. This is a full-time, onsite position located in Hyderabad, Telangana.