Acquisition Manager

Position Overview

The Acquisition Manager role based in the branch banking department involves actively acquiring fresh customers for liability products by targeting the open market. The role supports the Customer Relationship Specialist (CRS) handling unsecured loans to convert existing borrowing clients to liability customers. Additionally, this position focuses on strengthening relationships with current clients by cross-selling suitable products and services according to their profiles and needs. The incumbent also educates customers on the use of ATMs and Banking Correspondents, encouraging adoption of alternative banking channels.

Business Responsibilities

• Achieve branch-assigned targets related to liabilities by acquiring new clients and converting existing borrowers.
• Identify eligible customers for liability products from leads generated by branch personnel, personal connections, referrals, and alternative channels.
• Maintain and update a database of potential prospects, personally meet selected leads, and nurture ongoing relationships.
• Collaborate with CRS for unsecured loans on field visits to help convert borrowing customers into liability product users.
• Promote secured loan products by generating quality leads for loan officers.
• Provide customer insight feedback and product-related updates to the Branch Sales Manager - Liabilities.

Customer Engagement

• Interact courteously and professionally with customers, ensuring timely, efficient, and accurate service delivery.
• Proactively engage to reduce customer dormancy and prevent attrition.
• Address queries related to accounts, fixed deposits, recurring deposits, remittances, and third-party products.

Internal Processes

• Assist customers in completing account opening forms, verifying KYC documents, and collecting necessary signatures.
• Ensure strict compliance with KYC guidelines and documentation standards.
• Promote the use of alternate channels such as ATMs and Business Correspondents by guiding customers on their operation.

Learning and Performance

• Maintain updated knowledge about liability and other branch products and services.
• Support CRS professionals with queries pertaining to liability products to enhance sales.
• Complete mandatory training sessions and adhere to set training days.
• Participate in goal setting, mid-year reviews, and performance appraisal processes as scheduled.

Qualifications and Skills

• Graduate degree preferred in commerce or related disciplines.
• Minimum of three years’ experience, ideally in sales roles.
• Certifications such as AMFI or IRDA are required.
• Proficient in retail banking product knowledge and documentation processes.
• Fluency in the local language is essential for communication.

Behavioral and Competency Requirements

• Exhibit courteous customer service and effective time management.
• Demonstrate selling and telephonic cold-calling skills.
• Willingness to travel and relocate when business needs or career opportunities arise.
• Competencies include planning and organizing, executing tasks efficiently, cultivating relationships, and maintaining customer focus.

Key Interactions

• Internal collaboration with branch teams including unsecured loans (CRM, CRS), secured loans officers, operations staff, regional product and marketing teams, and state HR.
• External coordination with Business Correspondent agents.

Additional Information

Position grade: DM-I. Reporting directly to Branch Sales Manager - Branch Banking. This is a full-time role based at the branch location.

Prepared by: Priyanka Pal on 20-03-2026; Reviewed by: Jyothi Mohan on 24-03-2026; Last updated by TM Team on 27-03-2026.