Account Manager, Retail & Shopper

About Kantar

Kantar is a premier global marketing data and analytics firm that empowers brands through deep insights and evidence-based strategies. Utilizing extensive human and synthetic data, AI-driven platforms, and expertise from industry specialists, Kantar enables confident, effective marketing decisions that foster brand growth and connect consumers, brands, and enterprise value.

Role Overview

As an Account Manager focusing on Retail & Shopper, your role involves guiding clients through evolving shopper behaviors and market trends to assist in confident, data-backed business decisions. You will manage client relationships, identify growth opportunities, and design research approaches targeting critical client questions.

Key Responsibilities

• Develop and maintain a robust sales pipeline by expanding existing client accounts, reestablishing lapsed relationships, and attracting new prospects.
• Lead discovery sessions to understand client priorities and translate them into clear research objectives.
• Create persuasive, commercially viable proposals, outlining scopes and pricing tailored to client needs.
• Oversee the delivery of research and insight projects ensuring they meet agreed timelines, budgets, scope, and quality standards.
• Interpret gathered evidence into coherent narratives and actionable recommendations to support client decision-making.
• Enhance account strategies to deepen client partnerships and foster opportunities for renewals, upselling, and cross-selling.
• Provide coaching and guidance to junior team members while disseminating retail and shopper expertise within the team.

Desired Skills & Capabilities

• Strong command of both quantitative and qualitative research methodologies applicable to retail measurement and shopper insights, with the ability to select appropriate methods for diverse client challenges.
• Insightful interpretation of retail, FMCG, and shopper behavior trends to generate relevant client discussions and business opportunity hypotheses.
• Proven experience in managing client accounts, developing research proposals, pricing projects competitively, and securing profitable engagements.
• Ability to distill complex data into concise presentations, recommendations, and proposals tailored to diverse client audiences.
• Competence in managing multiple projects concurrently, ensuring scope adherence, financial health, early issue resolution, and promoting professional development within teams.

Company Culture and Values

Kantar is globally renowned, combining deep experience with innovation in AI and technology, continuously evolving how intelligence supports brand success. Joining Kantar means actively shaping a dynamic company, working on iconic brands, solving complex challenges, and making meaningful impact.

Equal Opportunity Statement

Kantar values diversity and fosters an inclusive environment welcoming applicants from all backgrounds regardless of age, race, religion, gender, sexual orientation, disability, or other protected characteristics.

Data Privacy Notice

Application entails consent to personal data processing and retention by The Kantar Group Limited for recruitment purposes, including sharing with hiring managers.

Location & Rewards

This role is based in Nairobi, Kenya. Kantar recognizes and rewards performance through a transparent framework aligned with career progression, supporting a positive workplace culture that values mental health and inclusivity.