Programmatic Executive / Planner

About the Role

Join Havas Media Singapore as a Programmatic Executive / Planner within our digital media team, where you will be responsible for initiating and optimizing programmatic campaigns spanning display, video, audio, and connected TV. This is an active role requiring daily management of campaign setups, pacing, and performance, progressing towards client-facing planning responsibilities.

Reporting Structure

• Reports directly to the Performance Manager.
• Expected to attain expertise in managing media campaigns using programmatic platforms and optimization engines, with full campaign management responsibility.

Key Responsibilities

• Create, launch, and manage campaigns on platforms such as DV360, The Trade Desk, and Teads.
• Oversee daily pacing, delivery, and performance, optimizing towards key performance indicators.
• Continuously monitor and enhance channels and campaigns to meet business goals efficiently and at scale.
• Conduct data analysis to inform consumer insight-driven recommendations.
• Assist planners in media planning, audience strategy, and PMP/deal negotiations with SSPs and publishers.
• Demonstrate proficiency in handling numerical data and technology platforms with clarity in communication and recommendations.
• Perform brand safety, fraud detection, and verification checks using tools like IAS and DV.
• Reconcile billing and maintain campaign hygiene and taxonomy standards.
• Manage budgets ensuring efficient tracking and expenditure.
• Provide detailed analysis and reporting on campaign outcomes.
• Communicate effectively both verbally and in writing.
• Handle numerical tasks involving pivot tables, charts, and formulas.
• Take ownership of budget planning and tracking for managed campaigns.

Required Skills and Experience

• Bachelor’s degree in Marketing or equivalent professional experience.
• 1–2 years of hands-on experience working with demand-side platforms (DSP) in agency or in-house roles.
• Strong skills with Excel or Google Sheets for campaign data interpretation and analysis.
• Solid understanding of the programmatic supply chain, including DSP, SSP, publishers, auction dynamics, and PMP vs open exchange environments.
• Meticulous attention to quality assurance to prevent costly errors.
• Excellent written and verbal communication abilities.
• Superior attention to detail and capability to handle multiple priorities in fast-moving settings.

Preferred Qualifications

• Certifications in DV360 or The Trade Desk.
• Familiarity with GA4 analytics and ad verification tools.
• Experience with Connected TV (CTV) programmatic campaigns.

About Havas Media Network

Havas Media Network aims to ignite desire, convert demand, and lead transformation to enable sustainable business growth. Leveraging a Converged.AI model, we integrate human creativity and machine precision to keep brands relevant and expanding in a rapidly evolving environment. As a segment of Havas, a global communications leader with over 23,000 employees, we deliver personalized, connected customer journeys through advanced capabilities in activation, commerce, performance, data, and technology.

Equal Opportunity Statement

We strongly uphold equal employment opportunities, embracing diversity regardless of age, gender, race, ethnicity, disability, or other factors unrelated to job performance. Our commitment ensures a discrimination-free workplace supportive of all talents.