Founding Sales Development Representative UK

About Stickybeak

Stickybeak is a fast-growing, global consumer testing platform tailored for FMCG marketers. Our platform enables brands to validate marketing concepts—such as packaging, campaigns, and claims—with real consumers within hours instead of weeks, and at a much lower cost than traditional research methods. Marketers favor Stickybeak because it is quick, user-friendly, and designed specifically for their needs rather than for researchers.

We are rapidly expanding across the UK and Australia, pursuing our mission to make consumer testing accessible and empower marketers to make smarter, more confident decisions.

Role Overview

We are looking for a founding Sales Development Representative (SDR) in the UK to assist our Account Executive by converting demand into qualified sales opportunities at the start of the pipeline. This entry-level sales role offers structured coaching, purposeful development, and a solid foundation to launch a successful sales career. As a startup in growth mode, your daily responsibilities will evolve as we scale.

Key Responsibilities

• Identify and research target FMCG accounts within your region
• Leverage AI tools to enhance research efficiency, personalize outreach at scale, and optimize workflow
• Conduct tailored outreach campaigns via email, LinkedIn, and phone calls
• Engage prospects with insightful questions to reveal their true needs and craft messages that address those needs
• Promptly follow up on inbound inquiries and event-generated leads
• Represent Stickybeak at industry events, trade shows, and networking functions
• Lead initial prospect conversations with authentic curiosity rather than scripted dialogue
• Evaluate prospects' suitability based on ideal customer profile criteria including use case, team size, budget, and purchasing intent
• Maintain detailed and useful discovery notes in HubSpot after each call
• Schedule qualified prospects for demos and provide necessary context to Account Executives to maintain momentum

Candidate Profile

• Possess a resilient and inquisitive mindset, comfortable asking questions that uncover clients' true requirements
• Motivated to build a long-term career in sales, not merely exploring possibilities
• Excited about integrating AI tools into sales processes and eager to explore their potential benefits
• Natural charisma with strong ability to quickly develop rapport with new contacts
• View rejection as informative feedback rather than discouragement
• Excellent written and verbal communication skills, including proficiency in crafting compelling cold messages
• Highly organized and process-oriented, yet adaptable when situations deviate from standard protocols
• Demonstrates genuine interest in understanding business decision-making processes
• Comfortable working independently within a fast-paced startup environment
• A marketing or business degree may expedite learning but is not mandatory

Our Culture

We are an energetic, supportive team that values curiosity, open communication, and focus. Joining our founding UK team offers the chance to grow in a hybrid working environment based in Angel, London.