Search Engine Optimization Executive

About the Role

Apex Info Serve Pvt. Ltd. seeks a motivated and detail-focused SEO Executive with over one year of hands-on experience to join their digital marketing team. This role involves implementing SEO strategies to boost website visibility in search engines, increasing organic traffic, and monitoring SEO performance.

Key Responsibilities

• Conduct keyword research and analyze competitors.
• Apply both on-page and off-page SEO techniques effectively.
• Optimize website elements including content, meta tags, headings, URLs, and internal links.
• Perform technical SEO audits to identify and implement optimization opportunities.
• Manage backlink campaigns and off-site SEO activities.
• Track keyword positions, monitor organic website traffic and assess overall site performance.
• Use SEO analytics tools such as Google Search Console, Google Analytics, SEMrush, and SE Ranking for data analysis.
• Create detailed reports on SEO performance regularly.
• Detect and address typical SEO problems that impact rankings.
• Keep up-to-date with Google algorithm changes and modern SEO practices.
• Support strategies related to Local SEO, AEO, GEO, and AI search optimization.
• Collaborate with content creators and web developers as needed.

Candidate Requirements

• At least one year of practical SEO experience is essential.
• Firm understanding of On-Page, Off-Page, and Technical SEO methodologies.
• Proficient with industry-standard SEO tools.
• Basic familiarity with WordPress and HTML is a plus.
• Strong analytical and problem-solving aptitude.
• Excellent attention to detail and eagerness to learn.
• Good communication and time management skills.