Associate Analyst/Analyst/Senior Analyst, Customer Analytics

About the Role

Join Marina Bay Sands in a dynamic role that elevates your passion for data and analytics while collaborating with industry experts. The position focuses on innovative data sourcing, generating new variables, and integrating qualitative insights to produce impactful business solutions.

Primary Responsibilities

• Utilize customer data and analytics to strategically acquire, develop, and retain high-value customers with improved efficiency and profitability.
• Partner with sales teams to refine sales structures, communication, and outreach methods.
• Create comprehensive behavioral and needs-based customer segmentation to design personalized and actionable marketing campaigns, offers, and engagements.
• Work with marketing technology teams to advance CRM functionalities and implement real-time customer interaction rules.
• Apply sophisticated analytics, modeling techniques, and machine learning to study customer behaviors, predict customer lifetime value (CLV), and conduct profitability analyses.
• Build a holistic 360-degree profile of premium customers and segment them effectively across the integrated resort to drive business decisions.
• Collaborate closely with Sales and Marketing departments to monitor business performance, identify trends, and pinpoint growth opportunities.
• Translate analytical findings, including modeling outcomes and customer segments, into actionable business strategies through interactive dashboards and impactful data visualizations.
• Design and manage data-driven personalized offers and conduct A/B tests to optimize marketing effectiveness.
• Evaluate and report on the success of marketing initiatives and strategies.
• Work in coordination with Business Intelligence, data warehouse, IT, and other specialized teams to operationalize analytical solutions.

Qualifications and Skills

• Preferably hold a degree in Business Analytics, Applied Mathematics, Statistics, or similar analytical disciplines.
• Possess 1–2 years of practical experience in business, customer, or marketing analytics for entry-level roles; or 3–5 years for Analyst roles, or hold a Master's degree in an analytical field.
• Experience with building and deploying predictive models and machine learning applications is advantageous.
• Strong programming capabilities using analytical software such as Base SAS, SAS Enterprise Guide, SQL, R, or Python are required.
• Proficiency in data visualization tools like Tableau is preferred.
• Ability to handle large datasets and deliver key projects with accuracy and timeliness.
• Excellent logical reasoning, analytical, and problem-solving skills are essential.
• Strong communication and presentation abilities to effectively convey complex data insights.
• A passion for customer data analytics and career growth within Marina Bay Sands.

Additional Information

Marina Bay Sands is dedicated to fostering a diverse, equitable, and inclusive workplace, offering equal opportunities to expand its talent pool aligned with its Singapore growth objectives. Employees are expected to fully comply with the company's policies, ethical standards, and conduct rules.