Lead Consultant - Adobe Experience Platform & Journey Optimizer

About the Role

We are looking for a Lead Consultant specializing in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) to spearhead the design, implementation, and optimization of customer data management and cross-channel journey orchestration solutions. This position requires a mix of strategic planning and practical execution, focusing on transforming business needs into scalable solutions covering data layers, audience targeting, and campaign management, while ensuring governance and effective performance.

Key Responsibilities

• Oversee full lifecycle solution design and deployment using AEP (RTCDP) and AJO technologies.
• Define and administer XDM schemas, datasets, and identity resolution to create unified customer profiles.
• Develop audience strategies including segmentation and qualification for precise marketing campaigns.
• Build and manage customer journeys and campaigns within AJO.
• Configure communication channels such as Email, SMS, and Push notifications.
• Implement and improve offer decisioning and personalization features.
• Handle data ingestion processes (both batch and streaming) ensuring accuracy and consistency.
• Integrate AEP/AJO with external platforms utilizing APIs and SDKs.
• Ensure compliance with data governance, privacy, and consent standards.
• Test audiences, journeys, and campaigns before activation to ensure smooth functioning.
• Monitor campaign outcomes and derive insights for continuous enhancement.
• Resolve data, journey, and integration issues with a platform-wide perspective.
• Work collaboratively with multidisciplinary teams to convert requirements into scalable solutions.
• Provide technical guidance and mentorship to junior team members.
• Design robust ETL pipelines to consolidate customer data across varied enterprise systems.
• Maintain high data integrity through validation, monitoring, and governance best practices.
• Support platform expertise with proof of concept or implementation experience in AEP Real-Time CDP.

Qualifications and Experience

• Over 10 years' experience working with Adobe Experience Cloud or comparable digital marketing platforms.
• At least 4 years of hands-on experience specifically with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
• Expertise in XDM data modeling, audience segmentation, data ingestion (batch and streaming), and strategy design within AJO.
• Proven capabilities in API integrations for AEP/AJO.
• Solid understanding of Real-Time Customer Data Platform (RTCDP) concepts and implementations.
• Experience working with REST APIs, JSON, and system integration methods.
• Strong analytical and problem-solving skills coupled with effective communication with both technical and non-technical stakeholders.
• Experience collaborating with Martech, Marketing Operations, and support teams to troubleshoot and resolve issues.
• Commitment to staying current on new developments in AEP and relevant technologies.
• Continuous learning in data management, data science, and enhancing customer experience.

Additional Skills and Preferences

• Certifications in Adobe Experience Cloud Tools (e.g., Adobe RT-CDP, Adobe Journey Optimizer) are advantageous.
• Familiarity or experience with Adobe Target, Customer Journey Analytics, or Adobe Analytics is desirable.
• Exposure to Adobe Launch or Web SDK implementations.
• Knowledge of cloud environments such as AWS, Azure, or Google Cloud Platform.
• Experience with Agile methodologies and project management principles.
• Proficiency in scripting languages such as JavaScript or Python for automation use cases.
• Ability to design and implement custom solutions within the AEP ecosystem using Adobe REST APIs and scripting for automation.

About eClerx

eClerx is a global leader in productized services combining human expertise, technology, and domain knowledge to enhance business outcomes. Established in 2000 and publicly listed on India's Bombay and National Stock Exchanges, eClerx serves Fortune 2000 companies across industries including financial services, retail, media, manufacturing, and technology. Employing over 13,000 people worldwide, the company emphasizes innovation, client service excellence, and nurturing talent through hands-on experience.

Work Environment and Location

This position is full-time and based in India, with a hybrid working model available in cities such as Mumbai, Pune, Chandigarh, Gurugram, and Bengaluru.

Equal Opportunity

eClerx is committed to equal employment opportunity. All qualified candidates will receive consideration without discrimination based on race, color, religion, sex, national origin, disability, veteran status, or other legally protected categories.