Area Manager Fluento

About Fluento and the Role

Fluento, developed by LEAD Group, is an innovative AI-driven English-speaking program designed to empower children's communication skills through personalized tutoring and proven language learning techniques. As an Area Manager for Fluento, based in Kozhikode, Kerala, you will be pivotal in expanding the program's reach by acquiring premium schools and nurturing distributor partnerships across multiple cities within your territory.

Key Responsibilities

• Acquire premium schools with annual program fees of ₹25,000 or more by securing 6-7 new contracts each quarter through consultative discussions with school leadership.
• Manage and grow distributor partnerships to achieve at least 70% active distributor participation, driving a minimum 25% year-over-year revenue increase.
• Maintain a dynamic sales pipeline at least 2.5 times the monthly quota, generating 30–50 qualified leads each month through various channels, and accurately document all activities in the CRM within 24 hours.
• Conduct detailed discovery meetings to diagnose each school's English learning needs and customize Fluento's offerings to align with their goals and budgets.
• Ensure strong client retention by maintaining an 85% or higher renewal rate from first-year schools through proactive engagement and performance demonstrations.
• Provide regular updates on pipeline health, market dynamics, and competitor activities to inform strategic decisions and product development.

Location and Travel Requirements

• Primary location in an assigned multi-city territory.
• Frequent field travel averaging 80%, including inter-city visits to cover 3 to 6 cities as per market needs.

Qualifications and Experience

• 3 to 6 years of B2B field sales experience with direct quota responsibilities.
• A bachelor's degree is required; an MBA is advantageous but not mandatory.
• Fluency in English and the local language(s) of the assigned territory is essential.
• Proficiency in CRM platforms like Salesforce, Zoho, or HubSpot, and competent in using MS Excel and presentation tools such as PowerPoint or Google Slides.

Essential Skills and Attributes

• A proven record in consultative selling with the ability to guide school principals through need identification and ROI analysis.
• Established, verifiable relationships with premium school decision-makers.
• Experience building and managing distributor or channel partner networks effectively.
• Direct B2B field sales expertise in education or related sectors, with proven success in closing mid-level contracts.

Desired Skills

• Experience selling English literacy or supplementary curriculum products to K–12 schools.
• Familiarity with procurement and approval processes for CBSE, ICSE, and State Boards.
• Proven ability to independently manage multi-city sales territories.
• Understanding of schools’ shift from traditional textbooks to technology-enhanced curricula.

Behavioral and Leadership Competencies

• Hunter mindset balanced with patience for long sales cycles.
• Effective challenger communication to handle objections without offering discounts.
• Self-motivation with strong organizational skills to prioritize and plan independently.
• Capability to build genuine trust-based relationships with school stakeholders.
• Data-centric approach to CRM use and pipeline management.
• Leadership potential to coach distributor partners and mentor junior sales staff as the team grows.
• Strategic planning skills to focus efforts on high-revenue opportunities within the territory.