Performance Marketer

Overview

We are a digital marketing agency managing over $60 million in advertising budgets, seeking an experienced Performance Marketer to join our team in Bengaluru, India. The ideal candidate will bring expertise in managing paid campaigns across multiple platforms to optimize acquisition and ROI.

Key Responsibilities

• Manage e-commerce advertising campaigns with a focus on performance optimization.
• Operate and optimize campaigns using Meta Ads Manager for Facebook and Instagram and LinkedIn Campaign Manager.
• Utilize Google Ads and Microsoft Ads platforms with skills in keyword research, strategic bidding, and improving quality scores.
• Analyze and track critical performance indicators such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and Lifetime Value (LTV) to drive campaign efficiency.

Candidate Profile

• Possess 4 to 5 years of hands-on experience in performance marketing, preferably within an agency environment.
• Graduation degree required.