Sales Development Representative

About the Company

Reputation, established in Silicon Valley in 2013, offers an AI-enabled platform that helps businesses monitor, manage, and grow their reputation performance across real-time customer feedback channels. The company supports organizations by turning feedback data into actionable insights, and it serves large enterprise clients across industries including automotive, healthcare, and property management. Reputation is backed by well-known investors and has earned recognition as one of America’s Greatest Midsized Workplaces, with a culture that values collaboration, grit, learning, and career growth.

Role Overview

As a Sales Development Representative, you will sit at the start of the sales process and often be the first point of contact for prospective customers. Your job is to create a strong first impression, identify promising opportunities, and determine the most suitable next step for each lead. The position blends research, commercial judgment, AI-assisted workflows, and thoughtful outreach rather than simply focusing on volume.

What You Will Do

• Research accounts and buyer personas in depth to uncover high-potential opportunities.
• Use AI tools and modern workflows to improve prospecting, personalization, and productivity.
• Create targeted outreach across email, phone, and social channels.
• Assess inbound and outbound leads with attention to fit and business value.
• Work closely with Account Executives to develop and move pipeline forward.
• Experiment with and refine messaging based on results and feedback.
• Keep CRM records accurate, organized, and up to date, including tools such as Salesforce.
• Take on other related tasks as needed.

What We’re Looking For

• At least 1 year of experience in a customer-facing or sales-related position; SaaS background is helpful but not required.
• Strong written and spoken communication skills.
• Ability to think commercially and focus on the most important priorities.
• A naturally curious mindset and a strong appetite for learning.
• Comfort working with AI tools and modern sales technology, or willingness to learn quickly.
• A structured, consistent approach to time management and execution.
• Ownership-driven attitude with a proactive bias toward action.
• Experience using Salesforce or another CRM platform.
• German language skills are an added advantage, especially for supporting prospects in multiple European markets.

How We Hire and Develop SDRs

The team looks for six key qualities: curiosity, coachability, consistency, commercial thinking, communication clarity, and commitment. These qualities help SDRs learn quickly, stay organized, make sound decisions, communicate effectively, and take responsibility for outcomes.

Work Location and Setup

The team is based in Liverpool, but candidates from the North West, Midlands, and nearby areas within reasonable commuting distance are also welcome. The role follows a flexible hybrid setup, with periodic office visits in Liverpool for collaboration, coaching, and team connection, generally every two weeks or once a month, while remote work makes up most of the week.

Why Join Reputation

• Be part of a modern SaaS business powered by AI.
• Build transferable commercial and strategic skills.
• Work in an environment that values growth, feedback, and performance.
• Create a strong foundation for a future career in sales, marketing, or revenue leadership.

Benefits and Perks

• Fully company-funded private medical insurance for you and your family, with 100% of the premium covered.
• Life cover equal to 4 times your annual salary.
• Company-paid Medicash cash plan for employees and dependent children.
• Employee Assistance Programme offering confidential support for mental health, wellbeing, and practical needs.
• 21 days of paid leave plus all UK bank holidays, along with 6 extra company-wide extended holiday days each year for wellness.
• Cycle to Work, Home & Tech schemes with savings of up to 8% and interest-free repayment over 12 months.
• Pension plan through Scottish Widows using salary sacrifice.
• Employee Resource Groups that support belonging and community.
• Free parking at the Liverpool office.
• Complimentary snacks and drinks, plus £15 toward lunch on core office days through Deliveroo when working onsite.
• Gym reimbursement of up to £20 per month.
• Opportunities to participate in giveback and cultural activities.
• Mortgage advice support with access to more than 70 experts and no brokerage fees.

Equal Opportunity and Application Notes

Reputation is an equal opportunity employer and is committed to a workplace free from discrimination. The company welcomes applicants from all backgrounds and protects against unfair treatment based on race, religion, ethnicity, gender, sexual orientation, age, marital status, disability, or other protected characteristics. Applicants should note that only direct candidates are being considered, and third-party agency submissions are not accepted.