BTL & Local Marketing Manager

About the CompanyRanka Jewellers is a longstanding jewellery brand with a history spanning more than 147 years. The business operates showrooms in Pune, including Kharadi and Bhosari, and offers gold, silver, and diamond jewellery that combines time-honoured workmanship with contemporary styling. The company emphasizes product quality, transparency, and a strong customer experience, while also growing its e-commerce presence to make jewellery shopping more convenient and modern.Role OverviewThe BTL & Local Marketing Manager will lead offline and neighbourhood-focused promotion efforts to increase store visits, generate leads, and strengthen brand visibility across key local channels.Key ResponsibilitiesDesign and run ground-level marketing initiatives such as society activations, corporate engagements, kiosks, and exhibitions.Support store traffic and lead creation through hyperlocal promotions and campaign activity.Develop and maintain relationships with wedding planners, banquet venues, residential societies, and nearby businesses.Plan and deliver seasonal and store-led campaigns including Akshaya Tritiya, Diwali, wedding season, and gold booking promotions.Liaise with vendors for branding material, fabrication, printing, and event installation.Find and partner with local influencers to improve store visibility and promotional reach.Manage campaigns smoothly from planning to execution while staying within budget.Monitor leads, walk-ins, conversions, and return on campaign spend.Prepare performance reports and refine campaign strategy based on results.Experience & EligibilityCandidates must have at least 1 year of relevant experience. Only applicants meeting this experience requirement should apply.Work Schedule & PerksThis is a full-time, on-site role based in Pune, Kharadi. The role follows a 5-day work week and is available for immediate joining. One vacancy is open for this position.Additional InformationThe application deadline is 11 June 2026 at 23:59:59.No stipend or fixed salary was specified in the source information.Design and run ground-level marketing initiatives such as society activations, corporate engagements, kiosks, and exhibitions.Support store traffic and lead creation through hyperlocal promotions and campaign activity.Develop and maintain relationships with wedding planners, banquet venues, residential societies, and nearby businesses.Plan and deliver seasonal and store-led campaigns including Akshaya Tritiya, Diwali, wedding season, and gold booking promotions.Liaise with vendors for branding material, fabrication, printing, and event installation.Find and partner with local influencers to improve store visibility and promotional reach.Manage campaigns smoothly from planning to execution while staying within budget.Monitor leads, walk-ins, conversions, and return on campaign spend.Prepare performance reports and refine campaign strategy based on results.A minimum of 1 year of experience is required.5-day work week.Only candidates with at least 1 year of experience are eligible to apply.