Brand Marketing Manager

About the CompanyAditya Birla Lifestyle Brands Limited (ABLBL), part of the Aditya Birla Group, is a major branded apparel business with a wide portfolio of leading lifestyle labels. As of March 31, 2025, the company’s retail presence spans more than 4.6 million sq. ft., including 3,253 exclusive brand outlets, a presence in 38,000+ multi-brand outlets, and over 7,000 shop-in-shops across the country.Its brand portfolio includes some of India’s most recognized names such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, each with more than 25 years of brand heritage. These labels have continued to grow through design-led innovation, category expansion, and strong execution across formal, casual, and occasion wear.The company also has a strong position in innerwear and athleisure through Van Heusen Innerwear, which has rapidly expanded its distribution across India. In addition, ABLBL manages strategic partnerships with international brands such as Simon Carter, American Eagle, and Reebok. American Eagle has become one of India’s preferred premium denim brands, while Reebok, brought under the company’s management in 2022, has expanded across several channels. Simon Carter continues to strengthen its premium menswear presence with its distinct design style and curated collections.Role OverviewVan Heusen is seeking a Retail Marketing Manager to help take its retail network of more than 500 stores to the next level by strengthening awareness, engagement, and consumer experience. The right person will be highly detail-oriented, action-driven, and motivated by outperforming competition through stronger in-store engagement and retail experience.Key ResponsibilitiesPlan and run retail marketing initiatives that increase footfall, sales, and customer engagement across the store network.Spot underperforming stores and design localized marketing actions to improve their results.Track retail performance indicators and suggest steps to improve store productivity.Own the planning and execution of new store launches from start to finish across different markets.Create and deliver seasonal campaigns, festive programs, collection launches, and shopper engagement activations.Work with influencers, creators, and local communities to build awareness and excitement around stores.Find ongoing ways to improve the in-store customer experience.Collaborate with Visual Merchandising, Retail, and Training teams to bring the brand experience to life in stores.Build initiatives that deepen customer engagement and strengthen brand affinity at the point of sale.Use CRM programs and customer data to encourage repeat visits and loyalty.Develop targeted outreach programs to improve customer engagement and retention.Apply customer insights to make retail marketing efforts more effective.Partner closely with Retail Operations, Product, VM, and Training teams to ensure smooth execution of initiatives.Coordinate with the Social & Content Lead to extend the reach of retail campaigns and activations.Manage agencies, vendors, and event partners to deliver programs on time and within budget.Stay updated on emerging retail, consumer, and fashion trends.Bring in fresh ideas and new formats that keep Van Heusen relevant, engaging, and differentiated in retail environments.Ideal Candidate ProfileThe company is looking for someone with a strong background in retail operations, retail marketing, or store management, along with a creative approach to problem-solving. The preferred experience level is 5 to 6 years in this area.What Makes You a Great FitYou pay close attention to detail and believe quality lives in the small things.You are driven to outperform competing stores in malls and high streets.You act quickly and have a strong execution mindset.You believe great store experiences, along with strong merchandise, can win customers.You enjoy brand storytelling.You can work effectively with both internal teams and external partners.You like solving business challenges through creativity, execution, and consumer insight.