Fitness Content Creator

About the Company

CultCurefit Healthcare Pvt Ltd, established in 2016, is one of India’s leading fitness and wellness platforms. Built under the Cult brand from Curefit, the company’s goal is to make fitness simple, enjoyable, and available to a wide audience. It offers group fitness sessions, gyms, personalized fitness solutions, and a broad range of fitness products for everyday athletes. Its larger mission is to help people lead healthier, more active lives through technology-enabled fitness experiences.

Role Summary

This position is for someone who can take social content from idea to execution quickly and keep it relevant. The role is hands-on rather than purely strategic or purely operational. You will be actively involved in thinking up content, capturing it on the move, responding to trends, creating repeatable content formats, and helping build a social media presence centered on sport, training, and movement in everyday life.

What You Will Do

• Create and shoot social-first content quickly, often in real time or on the fly.
• Develop ideas that feel natural to the platform instead of simply adapting campaign concepts.
• Build recurring content pillars that can support consistent weekly publishing.
• Convert trending sounds, formats, shifts in audience behavior, and cultural moments into timely, brand-appropriate content.
• Support the daily social workflow, including planning, content movement, publishing, and post-launch follow-through.
• Handle barter collaborations in a practical way by identifying suitable creators, managing outreach, coordinating product dispatches, and making sure content gets delivered.
• Work within the fitness, training, sport, and movement space while keeping the content authentic and not overly polished or promotional.

What We’re Looking For

• At least 2 years of experience in marketing, brand, content, partnerships, or a similar role.
• A strong grasp of social media beyond content production, including why certain posts perform well and others do not.
• Ability to shoot and assemble content independently without relying on a large production setup.
• Consistency in generating fresh ideas instead of only executing instructions from others.
• Good awareness of internet culture, creator ecosystems, trend movement, and real platform behavior.
• Natural understanding of fitness culture, including the audience, mindset, terminology, visuals, and routines.
• Comfort with quick decisions and a self-driven style of working without excessive structure.

Preferred Background

Experience in sport, performance, footwear, lifestyle, or creator-led brands will be an added advantage.

Additional Information

This role is based in Bengaluru, Karnataka, India and follows a full-time, onsite work arrangement.