Ecommerce Coordinator

About the Company

Clean Beauty Collective is a rapidly expanding beauty business focused on delivering simple, trustworthy, and mindful products. The team emphasizes consumer-first thinking, eco-conscious packaging, sustainable ingredients, and partnerships with manufacturers that follow greener production practices. Its products are sold internationally as well as through the company’s own website.

Role Overview

The E-Commerce Coordinator supports day-to-day operations and growth across the company’s direct-to-consumer channels, including CleanBeauty.com, TikTok Shop, Amazon, and other emerging marketplaces. This position suits a highly organized self-starter who enjoys collaborating across teams, managing multiple projects, and working in a fast-moving, performance-driven environment with a strong focus on detail and customer experience.

Core Responsibilities

In this role, you will help maintain and improve the site experience, support marketplace expansion, manage CRM and loyalty activities, and ensure customer requests and order issues are handled quickly and accurately. You will also coordinate calendars, trackers, dashboards, and content assets while working closely with internal teams and outside partners.

Site Operations and Merchandising

• Plan and coordinate website readiness for launches and brand campaigns, making sure homepages, landing pages, and product detail pages go live correctly and on time.
• Keep the DTC catalog and web content updated, including banners, offers, product pages, and homepage messaging, in line with launch schedules and brand standards.
• Work with the marketing team to make sure creative assets are properly optimized for e-commerce use.
• Track product availability and website accuracy, then coordinate with supply chain and operations teams to fix stock or content issues.
• Maintain launch calendars, content trackers, and performance dashboards with accurate information.
• Work with external partners to improve the site and support SEO, AEO, and GEO initiatives.

Social Commerce and Marketplace Support

• Help onboard affiliates and update product information so the brand is represented correctly and customer journeys remain smooth.
• Support growth on TikTok Shop across two brands by optimizing product pages, assisting customers on-platform, identifying strong-performing affiliates, and building new creator relationships.
• Assist with the Amazon business by supporting product uploads and coordinating with an external vendor to improve pages and increase sales.
• Assist with the Walmart business by supporting product uploads and coordinating with an external vendor to improve pages and increase sales.
• Stay aware of new digital marketplaces and help with onboarding and ongoing success on those platforms.

CRM, Retention, and Loyalty

• Support email and SMS campaign planning by helping manage the calendar, segmenting customer data, checking campaign quality, and scheduling sends.
• Help run the loyalty program by maintaining database quality, partnering with creative, marketing, and product teams, and making sure messaging stays aligned with the brand.
• Set up and manage loyalty promotions and offers in Yotpo.
• Prepare and maintain monthly loyalty reporting.

Customer Service and Fulfillment

• Answer web customer requests in Gorgias and follow up to provide a high standard of service.
• Serve as the main contact for customer questions about orders, products, and brands.
• Monitor the web fulfillment process with the warehouse to make sure orders are handled accurately and on time.
• Reconcile Shopify orders with the 3PL system to ensure orders are transferred correctly for processing.
• Respond by email and chat with detailed information about products, brand updates, promotions, discount codes, order tracking, returns, refunds, and site navigation.
• Work with departments such as product development, marketing, sales, logistics, finance, and operations to resolve customer issues.
• Track and maintain web inquiries, meet response-time goals, and escalate issues when needed.
• Coordinate with finance on customer refunds and credits, including downloading and sharing weekly credit memo reports.

Digital Strategy, Content, and Performance

• Help shape an improved website experience for CleanBeauty.com that stands out in the market.
• Support the overall DTC site strategy using customer insights to create a clear and connected shopping journey.
• Oversee visual merchandising, content planning, site structure, navigation, search, browse functionality, product launches, and related website work.
• Review site health and performance by analyzing KPIs and preparing insights for stakeholders.
• Help build performance dashboards by managing outside vendors, leading performance meetings, and sharing reporting.
• Execute online merchandising tactics that strengthen the shopping experience and keep site content current, accurate, and easy to shop.
• Create and distribute the monthly digital marketing calendar, covering homepage updates, site promotions, sampling setup, cultural and brand moments, blog and product launches, and digital campaigns; then enter tasks into Asana for execution.
• Support the monthly email and SMS calendar with an external partner by adding suggested imagery and content ideas, and by testing and approving campaigns for copy, links, and visual consistency.
• Work with internal and external partners to improve site KPIs such as conversion rate, bounce rate, order volume, and average order value.
• Own organic search and conversion testing by partnering with an external vendor and driving the strategy calendar.
• Build and manage the content and creative calendar with digital partners to keep timelines on track.
• Coordinate video and image requests with internal and external teams through the proper channels.
• Manage all website content, including the CLEAN Beauty blog, and look for new ways to grow engagement on site.
• Monitor DTC inventory, including the new product launch workflow, and partner with logistics to keep product information, SKUs, and availability current on the website.
• Support the on-site loyalty program in Yotpo by planning and executing monthly loyalty offers, troubleshooting issues, and helping customers as needed.
• Partner with Customer Service to ensure questions are answered, issues are resolved, and messaging around site activations is clear.
• Perform light design tasks in Photoshop or Canva for site and email assets when needed.

Experience and Education

A bachelor’s degree in Marketing, Business, or a related discipline is required. The role also calls for at least 2 years of e-commerce website experience, ideally with a beauty or fashion brand. Shopify experience is mandatory, and strong Excel skills plus familiarity with social commerce platforms such as TikTok Shop are important. The best fit will be analytical, data-driven, growth-minded, highly organized, and comfortable balancing several priorities in a fast-paced environment.

Equal Opportunity

Clean Beauty Collective is an equal opportunity employer. Employment decisions are made without regard to race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information, or any other status protected by federal, state, or local law.