Creative Lead

About the Role

This position is for a Creative Lead focused on social content, responsible for shaping platform-native stories and social-first formats for a fast-growing digital and social media function within a major news organisation. The role suits someone who is highly familiar with social media culture, creator communities, new-age content styles, branded storytelling, and how audiences behave on platforms like Instagram, YouTube Shorts, X, Snapchat, and Facebook.

Preferred Background

• Experience in content agencies
• Work exposure in creator ecosystems
• Background with creator-led agencies

What the Role Aims to Do

The selected candidate will be expected to understand how content works natively on each platform and build social-led work that supports audience growth, stronger engagement, branded collaborations, and revenue opportunities.

Key Responsibilities

• Own the planning and delivery of social-first content ideas, branded initiatives, and series led by creators.
• Design storytelling that feels native to digital platforms rather than relying on TV-style distribution.
• Work closely with editorial, sales, and brand stakeholders to shape pitches, concepts, and campaign executions for branded content.
• Create fresh formats for reels, explainers, social IPs, brand integrations, and sponsored pieces.
• Manage the full content pipeline, including shoots, edits, packaging, hook development, thumbnail creation, and publishing coordination.
• Use platform data, audience signals, and trend insights to improve reach, engagement, follower growth, and monetisation outcomes.

Experience and Skill Requirements

• 4 to 9 years of total experience in digital media, creative agencies, creator-led environments, or social content roles.
• Strong grasp of internet culture, platform trends, branded storytelling, and audience behaviour.
• Demonstrated ability to handle social-first branded content and collaborate with creators.

Tools and Platform Knowledge

• Instagram
• YouTube Shorts
• X
• Facebook
• Snapchat
• Adobe Premiere Pro
• Adobe After Effects
• Adobe Photoshop
• CapCut
• Canva
• Meta Insights
• YouTube Analytics
• Google Trends
• Social listening tools
• Publishing tools

Location

This role is based in Noida, Sector 98.

Application Information

Applications can be shared via email to the hiring team.

Additional Information

The role is intended for a full-time, on-site setup. The source did not specify any stipend, salary, benefits, or number of openings.