Sales Development Representative

About the Company

Ada is an AI customer service company focused on helping organizations deliver support experiences that are faster, more personalized, and easier for customers. The company combines strategic guidance with AI agent management technology to help enterprises advance their AI capabilities and stay competitive.

Since launching in 2016, Ada has supported more than 5.5 billion customer interactions for well-known brands such as Square, YETI, IPSY, and Monday.com. It is backed by more than $250M in funding from investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures.

Ada values growth, ownership, and continuous improvement, and is looking for ambitious people who want to learn and contribute in a fast-moving environment.

Role Overview

As a Sales Development Representative, you will be the first point of contact for prospective customers and will represent Ada in early-stage conversations. Your focus will be on explaining the value of Ada’s AI agents, understanding customer business needs, and helping identify how the platform can support their goals.

You will receive structured training, build product knowledge, and learn to use a modern sales technology stack. The team uses AI-enabled tools to reduce research time and make outreach more effective.

This position is hybrid, with an expectation to work from the Toronto office four days each week.

What You Will Do

• Create and run personalized outreach campaigns across multiple channels for potential clients.
• Connect with prospects by phone and video to assess fit and qualify opportunities.
• Develop strong knowledge of Ada’s product and value proposition.
• Improve outbound prospecting approaches and refine existing methods.
• Use sales platforms and tools such as Outreach, LinkedIn, Gong, Vidyard, and Salesforce.
• Work closely with Account Executives to help establish long-term relationships with new customers.

What We’re Looking For

• Strong written and verbal communication abilities.
• A goal-oriented mindset while also valuing collaboration and team success.
• Curiosity, openness to feedback, and comfort learning quickly in a high-growth setting.
• Confidence and motivation to make cold calls.
• Creative thinking and adaptability in a role that will challenge your approach.
• Prior SaaS experience is helpful, though not required.

Benefits and Perks

• Unlimited vacation time.
• Health, dental, vision, travel, and life insurance coverage.
• Wellness account to support personal well-being and lifestyle needs.
• Employee and family assistance resources.
• Flexible scheduling.
• Ability to work remotely or from a local hub.
• Learning and development budget.
• Home office budget for remote work setup.
• Access to advanced AI tools.
• Hands-on experience working with large language models.
• Opportunity to work in a fast-growing AI sector.

Additional Information

The benefits and perks listed above apply only to full-time, permanent employees.

As part of hiring, AI-enabled tools may be used for certain tasks such as interview note-taking. Final hiring decisions are made by the company’s team.

Due to the volume of interest, only candidates whose profiles closely match the role requirements are expected to be contacted.