Copywriter

About SAADAA

SAADAA is a direct-to-consumer lifestyle brand built around the idea of simpler, better basics for everyday living. It is one of the top 1% Shopify stores in India and has become a profitable, self-funded company that expanded from a 100 sq. ft. garage to a team of more than 150 people in just four years.

Role Overview

The company is seeking a Copywriter who can turn its brand philosophy into crisp, persuasive, and conversion-oriented communication. The role involves shaping the customer journey through words across multiple digital channels while keeping the brand voice consistent.

Key Responsibilities

• Create clear, engaging, and conversion-led copy for the website, advertisements, emails, WhatsApp, and social media.
• Work closely with the design and marketing teams to build campaign ideas and messaging.
• Maintain a consistent brand tone across all customer interactions and touchpoints.
• Refine copy using performance data such as click-through rate, conversions, and engagement.
• Research customer behavior, product positioning, and competitor activity to support better messaging.
• Review, edit, and proofread content to ensure it stays accurate, simple, and easy to understand.
• Support brand storytelling and contribute to longer-form content when needed.

Candidate Profile

The ideal candidate should have 2 to 5 years of copywriting experience, preferably in D2C, e-commerce, or other digital-first businesses. Strong English writing skills, a balance of creativity and performance-focused thinking, and familiarity with digital marketing, SEO, and basic analytics are important. The role also calls for strong attention to detail, the ability to meet deadlines, and a portfolio of relevant work. Experience in fashion or lifestyle brands is an added advantage.

Why Join SAADAA

• Be part of a team that approaches problems with empathy and thoughtfulness.
• Receive competitive compensation.
• Grow through a structured path toward creative leadership.
• Contribute to meaningful storytelling with depth and purpose.
• Work in a culture that encourages continuous learning.
• Enjoy the freedom to experiment, learn from mistakes, and keep improving.

Who This Role Suits

This opportunity is a strong fit for people who prefer simplicity over unnecessary complexity, find value in small everyday moments, stay curious about how things work, and enjoy solving problems with thoughtful, practical ideas. SAADAA’s mission is to challenge unconscious consumption by offering better, simpler essentials.