Lead Generation Executive

Role overview

This position is for a resourceful and AI-enabled lead generation specialist who can uncover and qualify B2B prospects across Southeast Asian markets. The focus will be on mapping target accounts, finding the right decision-makers, running outreach campaigns, and developing a dependable pipeline for packaging solutions sold to consumer goods businesses.

The role calls for someone with strong communication and research capabilities, sound business judgement, and practical experience with AI-based tools, CRM systems, and modern prospecting platforms.

Key responsibilities

• Research and shortlist potential business customers across Southeast Asia.
• Source qualified leads using AI tools and platforms such as LinkedIn, HubSpot, Apollo, Lusha, Bark, and comparable systems.
• Apply AI-supported research and targeted prospecting techniques to find suitable companies, key decision-makers, and possible buying intent.
• Maintain a clean and updated prospect database with accurate company and contact details.
• Reach out to prospects through email, LinkedIn, phone calls, and other relevant channels.
• Assess lead quality based on company fit, business need, market relevance, and likelihood of purchase.
• Book meetings and transfer qualified opportunities to the sales or business development team.
• Manage follow-ups consistently and monitor prospect responses.
• Record lead status, interaction history, and next steps in the CRM.
• Track market movements, competitor actions, and fresh business opportunities.
• Create simple lead-generation summaries and pipeline reports for management review.
• Work with internal teams to better understand target segments, offerings, and ideal customer profiles.

Experience and skills required

• At least 2 years of experience in lead generation, B2B prospecting, sales development, market research, or business development.
• Strong command of written and spoken communication.
• Hands-on experience with tools such as HubSpot, Apollo, Lusha, Bark, LinkedIn Sales Navigator, or similar platforms.
• Comfort using AI tools for prospect discovery, lead qualification, message personalisation, and market analysis.
• Good ability in online research, data gathering, and analysis.
• Capability to identify the right companies and reach the appropriate decision-makers.
• Strong follow-up discipline and relationship-building skills.
• Ability to work independently while managing several prospecting activities at once.
• Comfortable dealing with international prospects.
• Background in packaging, trading, manufacturing, exports, or consumer goods is an advantage, though not essential.

Additional information

This is a full-time onsite role based in the Greater Kolkata Area.

No stipend or salary figures were provided in the source.