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Morgan McKinley

Creative Director (Content)

Morgan McKinley

Singapore · Contratto

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Esperienza
8–10 yrs
Stipendio
Aperture
1
Pubblicato
1 ora fa
Work mode
In ufficio
Istruzione
Bachelor’s degree or equivalent
Eligibility
Professionals with the stated degree or equivalent qualification and the required years of creative leadership or conceptual copywriting experience can apply. The role is based in Singapore and is suitable for candidates available for a contract ending in December 2026, with possible renewal.
Resume
Required to apply

Where you'll work

Descrizione del lavoro

Role overview

This position is for a Creative Director focused on content and marketing creativity for international brands. It is a contract engagement through December 2026, with the possibility of renewal, and is based in Singapore.

The role is responsible for defining brand direction, leading inventive campaign development, and maintaining a consistent brand experience across every consumer-facing channel. The successful candidate will bring both strategic thinking and practical creative leadership, working closely with agencies and internal stakeholders to produce high-impact work across a range of media.

What you will do

  • Steer integrated campaigns spanning digital, social, video, and traditional media.
  • Create insight-led briefs that turn data and audience understanding into strong creative ideas.
  • Work in partnership with agencies and cross-functional teams to produce effective campaigns that combine efficiency with tailored execution.
  • Guide creative contributors with clear direction and constructive feedback so the output stays aligned with the brand.
  • Develop repeatable frameworks, use testing learnings, and continuously improve creative strategy to strengthen results.

Required experience and capabilities

  • Bachelor’s degree or an equivalent qualification.
  • At least 10 years of relevant experience, or 8+ years specifically in conceptual copywriting across video, social, OOH, and digital formats.
  • Strong ability to write scripts, manifestos, headlines, and social-first copy that quickly captures attention.
  • Experience building brand voice, developing narratives, and creating scalable editorial systems.
  • Background in performance-led, UGC-style, documentary, and cinematic storytelling.
  • Sharp attention to detail and an understanding of how small language choices can significantly improve an idea.
  • Ability to create persuasive presentation decks that help secure approval from internal teams and clients.

Strategic and cultural strengths

  • Good knowledge of short-form video environments such as TikTok, Reels, and Shorts, including how copy affects engagement.
  • Ability to adapt messaging for different audiences and markets while preserving the strength of the core idea.
  • Proven skill in shaping and evolving brand identity for both established businesses and newer companies.
  • Comfort using audience and performance insights to refine copy and creative direction without weakening the original concept.

Additional information

This role is contract-based until December 2026 and may be renewed.

Applicants should note that shortlisted candidates will be contacted directly. Submission of personal data and a CV implies consent for data collection, use, and disclosure in line with the stated privacy policy.

Legal and employer details referenced in the source include the employing entity in Singapore, along with its EA licence and registration information.

How to apply

Candidates may submit their application through the application system or send their details by email to the contact provided in the source listing.

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