Performance Marketing Specialist

Role overviewUnacademy is seeking a results-focused Performance Marketing Specialist to drive user acquisition through data-led campaign strategy and execution. This position centers on running end-to-end marketing funnels with strong attention to unit economics, return on investment, and conversion optimization. The ideal candidate will be comfortable translating business targets into scalable acquisition systems.Key responsibilitiesDesign, launch, and continually improve paid campaigns across multiple channels, with primary focus on Meta and Google Ads, for both new product launches and always-on funnels.Own large advertising budgets while monitoring cost of acquisition, click-through rate, and overall return on investment to keep performance aligned with target unit economics.Partner with creative and web teams to lift landing page conversion rates and strengthen ad creative performance, including hook rate and CTR.Share daily and weekly performance updates, and provide clear analysis on the drivers behind metric movement rather than only reporting raw numbers.Plan and run structured A/B tests across creatives, audiences, and landing pages to identify the strongest combinations and scale them efficiently.Prepare monthly performance marketing reports.Coordinate with sales, operations, brand, and category teams to support growth and revenue goals.Work with the finance team to ensure regular settlement of claims.Manage and coordinate relationships with affiliate partners.Required qualificationsStrong hands-on experience managing performance marketing campaigns end to end.Advanced working knowledge of Meta Ads Manager and Google Ads.Practical experience with Google Tag Manager, GA4, and AppsFlyer for conversion tracking and event measurement.Exposure to Google Universal App Campaigns is an added advantage.Ability to analyze campaign data, understand funnel behavior, and turn insights into action.Experience working with cross-functional teams in a fast-paced growth environment.Background in Performance Marketing, Growth Marketing, or App Marketing.Comfort managing campaigns across Google Ads formats such as UAC, Demand Gen, Performance Max, and Search, as well as Meta campaigns including Advantage+ App Campaigns and sales campaigns.ExperienceThe role calls for 4 to 5 years of relevant experience.LocationThis is an on-site role based in Bengaluru, Karnataka, India.