Lead Associate - Demand

About the Company

Myntra is one of India’s foremost fashion and lifestyle destinations, blending technology with creativity to shape modern retail experiences. The company has built its reputation by challenging conventions and continuously pushing fashion e-commerce forward.

The work culture is built around innovation, agility, and collaboration. Team members are encouraged to think boldly, execute quickly, and contribute ideas that help create exciting self-expression and broaden fashion choices across India.

Since its start in 2007 as a customization business, Myntra has evolved into a technology and fashion leader. It looks for people who are ready to grow with the company as it continues to reinvent itself.

Working here is described as demanding yet enjoyable, with a young, energetic team, a merit-driven environment, equal opportunity, and support for curiosity, autonomy, and growth.

Role Summary

The Lead Associate - Demand role focuses on driving monetization for the assigned category, building and converting brand opportunities, and coordinating execution with internal teams. The position requires strong ownership of plans, targets, and stakeholder management.

Key Responsibilities

• Take full responsibility for delivering monetization goals for the assigned category.
• Build a strong brand pipeline for brand-solution pitches and convert opportunities at a healthy rate.
• Prepare and refresh monetization pitch presentations for the category and its brands on a regular basis.
• Design detailed media plans aligned to the planned spend for each brand.
• Coordinate with internal teams to execute the monetization media plan end to end, including ad serving and reporting.
• Create monthly plans against targets, track actual performance, and close any gaps between plan and achievement.
• Identify issues early, raise them proactively, and work through problems that could affect target delivery.
• Conduct monthly business reviews with key brands to spot gaps and support corrective action for future months.
• Follow internal processes closely and minimize escalations.

Qualifications and Experience

The role requires an MBA from a Tier 1 college and a total of 3 to 6 years of work experience. At least 2 years of mandatory experience in business development or digital sales within a digital company is needed.

Desired Skills and Attributes

• Prior exposure to the e-commerce sector is preferred.
• A strong alignment with Myntra’s values and work culture is expected.
• Interest in learning new concepts and adapting quickly is important.
• Excellent interpersonal and communication abilities are required.
• The candidate should be proactive, self-driven, and highly accountable.
• A go-getter mindset is valued.
• Strong problem-solving, prioritization, and detail orientation are essential.
• Good negotiation and persuasion skills are needed.

Education Requirement

Undergraduate qualification is mentioned as the required education level, along with an MBA from a Tier 1 college for the preferred profile.

Additional Information

This is a full-time, on-site position based in Bengaluru, Karnataka, India.

No stipend or salary amount was specified in the source.