Area Manager - Retail Business Development

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL) is part of the Aditya Birla Group and is recognized as a major branded apparel player with a wide portfolio of well-known lifestyle labels. By 31 March 2025, the company had a retail network spanning more than 4.6 million sq. ft., which included 3,253 exclusive brand outlets, a presence in over 38,000 multi-brand outlets, and more than 7,000 shop-in-shops in department stores across India.

Its brand portfolio features some of the country’s most established names, including Louis Philippe, Van Heusen, Allen Solly, and Peter England, each with a heritage of over 25 years. These brands have continued to grow through design-led product innovation, expansion into new categories, and strong operational execution across formalwear, casualwear, and occasion wear. The company has also strengthened its presence in innerwear and athleisure through Van Heusen Innerwear, which has rapidly expanded its distribution across the country. In addition, the portfolio includes strategic alliances with international brands such as Simon Carter, American Eagle, and Reebok. American Eagle has become a highly preferred premium denim brand in India, Reebok has widened its reach after coming under the company’s management in 2022, and Simon Carter continues to build momentum in the premium menswear space through its distinct design approach and curated product lines.

Role Overview

This position focuses on retail expansion, business development, market mapping, and franchise-partner led growth for the assigned region. The role requires identifying viable properties, converting opportunities into store openings, negotiating favorable commercial terms, and supporting profitable network expansion in line with brand requirements.

Responsibilities

• Plan and secure the retail space required for the brand as per budget and expansion plans.
• Identify line-of-sight locations in malls and high streets, convert them into store launches within budget, and keep tracking additional conversion opportunities through the financial year.
• Keep market mapping data current to uncover expansion opportunities and support timely entry for better cost and competitive positioning.
• Work toward profitable expansion by negotiating with landlords and mall developers to secure the right location, right store size, and right commercial terms.
• Evaluate prospective markets to understand business potential and forecast future space needs.
• Track competitor movements and market activity on an ongoing basis.
• Map available spaces against current demand and forecasted requirements.
• Build and maintain relationships with owners of commercial properties to identify and shortlist suitable market locations.
• Support partnered expansion by maintaining a strong franchisee network, both existing and new.
• Follow the required processes and systems related to Retail Business Development and the organization at large.

Additional Information

No vacancy count, compensation details, eligibility criteria, or experience requirement was specified in the source. The role is a full-time, on-site position based in Chennai, Tamil Nadu, India.