Executive - Graphic Designer

Role summary

This role is for a highly imaginative and seasoned graphic designer who will shape visual communication for a rapidly scaling beauty e-commerce business focused on skincare and makeup. The position involves building and maintaining a strong visual identity across every channel, with an emphasis on creativity, consistency, and commercial effectiveness.

Core responsibilities

• Create attractive visual assets for campaigns, product launches, promotions, offers, and seasonal marketing activity.
• Maintain a consistent brand look and feel across all digital platforms and customer touchpoints.
• Rework existing campaign ideas into different formats that are ready for each platform.
• Develop banners, website graphics, landing page creatives, marketplace visuals, and other e-commerce assets.
• Produce eye-catching designs for social media advertising, email marketing, CRM communications, and app/web promotions.
• Partner with performance marketing teams to deliver creatives aimed at improving conversions.
• Collaborate with brand, marketing, and platform teams to meet delivery timelines.
• Coordinate effectively with multiple stakeholders and incorporate feedback without compromising design quality.
• Keep up with trends in beauty, fashion, and social media design.
• Study competitor creatives and bring fresh visual concepts to the table.
• Experiment with new design approaches and formats that resonate with beauty consumers.

Requirements

• A bachelor’s degree in Graphic Design, Communication Design, Fine Arts, or a similar discipline.
• 1 to 3 years of experience in graphic design, ideally within beauty, fashion, lifestyle, or e-commerce.
• Strong working knowledge of Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign; familiarity with After Effects or Premiere Pro is an added advantage.
• Solid grasp of typography, colour theory, layout principles, and visual hierarchy.
• Prior exposure to digital-first design and marketplace creatives for platforms such as Amazon, Flipkart, Nykaa, or similar is preferred.
• Ability to juggle several projects at once in a high-speed work environment.
• Clear communication and strong cross-functional collaboration skills.
• Basic understanding of AI-powered generative tools such as ChatGPT, Midjourney, and Gemini.

About the company

Purplle, established in 2011, has grown into a leading omnichannel beauty destination in India, changing how millions discover and buy beauty products. The company offers more than 1,000 brands and 60,000+ products to over 7 million monthly active users, combining online convenience with offline reach.

In 2022, the brand expanded its offline footprint with 6,000+ touchpoints and 100+ stores. Alongside third-party brands, it has also grown its own D2C portfolio, including FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae.

The platform is known for its technology-led, personalised shopping experience, using user personas, virtual makeup trials, and tailored product recommendations based on personality, search behaviour, and purchase patterns. Backed by major investors and having reached unicorn status in 2022, the company continues to expand with a team of 3,000+ and a strong vision for the beauty market.